Brief Description of the Research Question
How do men and women in my community come up with purchase decisions?
The number of men and women will be recorded concerning the shopping they prefer, for the purpose of conducting this research. The number of women and men who shop online will be computed against women and men shopping offline. The study was conducted for ten shopping items, and over 100 individuals from my area were interviewed. Additionally, the data was recorded on different shopping styles among different people.
Briefly describe the Research Field
Online shopping has grown so fast in the United States, and it is predicted that more than 300 million individuals will be shopping online in the next two years. So far, more than 45% of the total New York shoppers have shopped at least once online. Different reasons have been given to the high rising online shopping, including convenient delivery at doors. However, many people still prefer shopping offline as it has been argued that offline shopping offers good experience and options for choosing from different varieties. The study was conducted among 100 New York shoppers, who provided their shopping preferences.
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Describe in dense detail your Quantitative Methodology
The study utilized a quantitative sample survey conducted using a self-administered questionnaire with multiple choices, scaled, dichotomized, and multiple choices among the neighborhood individuals in New York. The questionnaire used for primary data collection was modified from the previous studies with similar research purposes and designs. The primary data collected were very descriptive. The questionnaires were randomly and physically distributed to over 100 participants upon gaining their participation consent. Their responses were then organized concerning the experience of men and women regarding online and offline shopping. The final data computed considered responses from 100 individuals.
Data Result and Discussion
The data was collected on individuals' attitudes towards online shopping, which could encourage online shopping for both men and women. The results are as presented below.
| Attitude in shopping |
Male |
Female |
| Prefer Shopping offline |
29% |
26% |
| Shopping on auction |
25% |
22% |
| Those prefer entirely shopping online |
19% |
21% |
| Use retail shops and apps |
20% |
24% |
| Comparing price using a mobile phone to find the cheaper |
16% |
13% |
| Individuals who use mobile to find the best price. |
18% |
11% |
| Shopping mobile items |
14% |
12% |
Frequency of Online Shopping
| Men | Women | |
| Often | 24% | 19% |
| Occasionally | 56% | 53% |
| Rarely | 12% | 17% |
| Very often | 8% | 11% |
The finding indicates that men are more likely to use mobile devices to make online purchases in the current business world. Twenty-three percent of men reported that they preferred online shopping, while only 19% of women did so. A relatively good number of New York citizens prefer offline shopping. It was realized that other devices such as tablet use also encouraged online shopping, where men still were the majority using the device for online shopping.
However, the uses of mobile phones to make online purchases were similarly promising for male and female. These findings are of benefit, especially for the traders; they may opt to device convenient mobile apps, which will be widely used by their customers, increasing their sales. The mobile developers should also adjust the mobile strategies accordingly, considering men's and women's shopping preferences.
Generally, men and women are spending more of their lives as sole shoppers. This makes every individual spend endless times in either online or offline stores looking for products to purchase. The convenience of online shopping wins at large among men and women; 56% of men and 53% of women are occasional online shoppers. Ideally, the majority of the population would buy everything online.
