Almost every item purchased has some form of packaging. There are three types of packaging namely primary, secondary, and tertiary (Cambrooke, n.d). Primary packaging holds the product directly while secondary packaging helps in storage and display. Primary packaging wraps the product and is often in direct contact with the product. Secondary packaging often shows the brand name and prevents damage and theft of the product. Tertiary packaging on the other hand combines products for moving and storage. The main use of packaging is to help manufacturers store and transport goods safely to the consumer.
Secondary packaging is a combination of many primary packages. They hold these wrappings together for easier handling (Lahman, 2019). Examples of secondary packaging include boxes and cartons made of cardboard, crates, trays, and shrink wrap. In pharmaceutical industry, secondary packaging includes carton boxes. They do not come into contact with the drugs so as not to interfere with the dosage, but they ease the transporting process. Secondary packaging is often what the customer sees first, and acts to enhance the brand visibility. The more appealing the secondary packaging is, the more marketable the product could be to the customer. Secondary packaging can be branded so that the product stands out among other similar products.
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Tertiary packaging more often does not get to the consumer. The retailers remove them before putting up the products for display on the shelves. Examples include wood pallets, cardboard boxes, plastic crates, and shrink wrap. Tertiary packaging protects the product as well as its primary and secondary packaging. If a product, is shipped to a consumer, the sealed cardboard box is the tertiary packaging. Inside there may exist another packaging which holds the product. The product type determines the type of tertiary packaging to be used. Some products are fragile hence need thorough reinforcement while others just need light tertiary packaging. All the same, all products need to get to the destination safely irrespective of packaging used.
References
Cambrooke, K. C. (n.d). Types of Secondary & Tertiary Packaging. Retrieved November 12, 2019, from https://www.ehow.com/info_8662794_types-secondary-tertiary-packaging . Html.
Lahman, J. (2019, August 17). What is Secondary Packaging? Retrieved November 12, 2019, from https://www.douglas-machine.com/what-is-secondary-packaging/ .
