A service position matrix is used by a company to explain and present to its investor and customers the introduction of a new service or product in the market. In this case, service position is used to define the nature of the market in which the product or service is to serve. Therefore, organizations need to direct their attention on the design of their service matrix so that they can position themselves in creating services to the new market. On the other hand, Product matrix is used to maximize the benefits of the product on the customer basis, for instance, the television and internet package (Biloshapka, 2016) . However, both service position and Product service matrix are used by the organization in the maximization of profits by optimizing the revenues.
Based on the above discussion, a good example of a product-process matrix is in the assembling line of production where organizations focus on the quality of the products in order to expand the number of customers. In service position matrix, the ideal example is the manufacturing industry where the organization will focus on the manufacture of goods at a reduced cost in order to maximize the profits.
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In addressing the needs of the customers, both the service position and the product process are unique in different ways. For instance, the service position matrix relies on the position of the product or service; this can be achieved by assuring the customers that they can save money from the use of the product. Whereas the position matrix is unique in that, it intends to divide the market based on customer feedback; this is based on the willingness to use the product.
References
Biloshapka, V., Biloshapka, V., Osiyevskyy, O., Osiyevskyy, O., Meyer, M., & Meyer, M. (2016). The value matrix: a tool for assessing the future of a business model. Strategy & Leadership , 44 (4), 41-48.
