Nurses should seek reward, recognition, and respect. Healthcare professionals need to communicate to the world about the medical activities (Buresh & Gordon, 2006). As a result, nurses will gain respect and recognition. Further, medical providers will acquire rewards by communicating to the public through the media.
Communication is an appropriate tool in nursing. Nurses should communicate with the media to establish relationships with the public (Buresh & Gordon, 2006). The patients can address their problems freely after creating relationships with medical providers.
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Journalists need medical providers who provide information on daily healthcare activities. Nurses should provide images and information that demonstrate therapeutic activities to enhance the understanding of the public (Buresh & Gordon, 2006). Physicians should not only communicate about scientific events but also daily caring activities. Thus, nurses should invite journalists and give a good story about supportive activities in the hospitals.
Effective communication of medical activities builds a positive image of nursing to the public. The media can use various channels such as campaigns, letters, television, articles, radio, and blogs (Weaver, Lindsay, & Gitelman, 2012). The public will have a positive attitude towards medical professionals after receiving news on the quality of supportive services or products.
Medical providers should use ordinary language and establish visibility in nursing research (Buresh & Gordon, 2006). It is important to transform scientific language into general statements where the public can understand.
Nurses should create episodes and arguments to enhance the interest of the media in nursing activities. The actions that medical providers can take include generating an image, eliminate jargon, consider facts or statistics, reflect on the image and develop the whole situation (Buresh & Gordon, 2006). The audience acquires knowledge about medical services when nurses communicate with the media.
Value of the text in the Healthcare System
The publication provides insights into the medical field on communicating to the public about nursing activities. Every health facility should give information on caring activities to the media.
The text is vital in reducing politics in the organization by providing information on fulfilling the public and media interests. Hospitals can inform the media about the caring services to attract the public to access the medical facilities.
The Ministry of Health can use the data from the text to make policies on the communication of nursing care to the media. The body can create regulations on the usage of common language in medical research and advertising channels to improve the understanding of the audience on healthcare activities.
Summary: Application of the Principles and Information/ Knowledge into Practice
The information from the book is essential in the nursing practice. Firstly, nurses can apply the aspect of public relations when relating to the media which include reputation, communication, and relationships. Healthcare providers should build their reputation by providing positive information to the journalists. Also, medical providers must establish relationships with the media and the audience. Secondly, nurses should use broad vocabulary in health analysis. The audience does not comprehend research terminologies which reduces their interest in medical services. Thirdly, I can apply the five steps of episodes and arguments to communicate the therapeutic activities in my current organization. Fourthly, I can encourage healthcare employees in my current organization to embrace communication to reduce politics. Consequently, the staff will meet the goals of the media and attract the public to access health facilities. Finally, I will use the illustrations in the book on advertising channels in my current health facility. The suitable networks can be televisions, blogs, and articles.
References
Buresh, B., & Gordon, S. (2006). From silence to voice: What nurses know and must communicate to the public . Cornell University Press. Retrieved from https://digitalcommons.ilr.cornell.edu/cgi/viewcontent.cgi?article=1024&context=books
Weaver, B., Lindsay, B., & Gitelman, B. (2012). Communication technology and social media: opportunities and implications for healthcare systems. Online Journal Issues Nursing , 17 (3). Retrieved from http://ojin.nursingworld.org/MainMenuCategories/ANAMarketplace/ANAPeriodicals/OJIN/TableofContents/Vol-17-2012/No3-Sept-2012/Communication-Technology-Social-Media.html
