JACPAL W7 smartphone has unique features that will meet the needs of the target market. The smartphone has computing aptitudes, in-built support for satellite navigation and other additional features. The smartphone can enhance communication because the users can communicate wirelessly, across borders, through emails and social networks. The JACPAL W7 device will meet the needs of the young people and adults who use smartphones.
Unique Selling Proposition
JACPAL W7 smartphone is equally effective for all kinds of computing aptitudes and supports satellite navigations.
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Market Segment and Position of the Product
The market position focuses on identity (Iacobucci, 2010) . There are numerous mobile technology companies in the United States market which include Apple and Samsung. The android seven smartphones are new in the mobile technology market. JACPAL W7 needs to be established in the market to attain a market position. The product could gain a high market position due to the changes in the preferences among the young people. The adults and the young individuals would like to try out a new product.
Target marketing focuses on analyzing the overall attractiveness of the product and choosing the appropriate segment (McDonald and Dunbar, 2013) . The relevant market segment for JACPAL W7 smartphone is the demographic segment. The sub-components that can be incorporated in the product marketing segment include income, gender, and age ( Wedel and Kamakura, 2012) . The consumer market for the product consists of young people and adults due to the pricing of JACPAL W7. The geographical and behavioral segments can be implemented in the future after the data is collected on the needs of the consumers.
The sub-components incorporated in the product include income, age, and gender. Generation is commonly used in the consumer market. An example includes electronic devices such as phones, computers, and tablets (McDonald and Dunbar, 2013) . The young people between the age of 20 to 24 years and adults between the ages of 25 to 35 years are included in his segment because they use smartphones to communicate, entertainment and business purposes. The young people of the age of 20 to 24 years and the adults receive income. The young teenagers have been excluded from this segment because they do not have enough income to afford the smartphone. The young people of the age 20 to 24 years can get income from their first-time jobs or internships. The young people and adults will be in a position to afford the smartphone. The adults of the age 35 and above have been excluded from the target market due to their preferences. The men and women are included in the demographic segment because they need the smartphone to meet their communication and internet needs.
The Rationale for selecting the Target Markets
The target market for the product is the young people between the ages of 20 to 24 years and adults between the ages of 25 to 35 years. The first reason for choosing the target market is that the young population needs phones that have computing aptitudes such as Wi-Fi and connect to mobile broadband. The smartphone will facilitate the transfer of videos, audios or files using the Bluetooth feature. The smartphone will meet the needs of the young population which results in consumer satisfaction. The second reason for selecting the target market is the young people and adults want to communicate with people around the world. The smartphone will enhance communication in the world. The third reason is that the young people and the adults want portable devices and they can access the internet at any location. The smartphone is portable and has a web browser where the users can access websites.
Market Analysis
The target market could increase because the anticipated consumers can inform their colleagues to try out the product. Some teenagers can try to purchase the product as a result of influence from their peers. The target market can increase across the country after the users claim that the product is useful. The market can improve for the young individuals and adults. The young people with ages 20 to 24 are in a position to raise income ("Mobile Phones industry market research, market share, trends", 2018) . They can use income from their present employment, allowances of their internships or temporary employment. The young people can afford the smartphone after saving their income after several months. Most of the adults between the ages of 25 to 35 years have secured stable employment. The adults are in a position to afford the product comfortably ("Mobile Phones industry market research, market share, trends", 2018) . The target market has been performing excellently over the past years in the mobile technology sector. The young people and adults are main buyers and consumers of smartphones ("Mobile Phones industry market research, market share, trends", 2018) . It is likely that the product will sell in the target market because they are the primary consumers in the mobile technology industry.
In conclusion, market segmentation is essential to determine the appropriate target market that can consume a product. It is necessary to determine the position of a product in the market to establish the suitable marketing approach. A product can be sold in the market after identifying the target market.
References
Iacobucci, D. (2010). Marketing Management. Mason, Ohio: Cengage Learning.
McDonald, M., & Dunbar, I. (2013). Market Segmentation: How to do it, how to profit from it . Chichester: John Wiley & Sons.
Wedel, M., & Kamakura, W. A. (2012). Market Segmentation: Conceptual and Methodological Foundations . Boston, MA: Springer US.
