It is a fact that soccer (football) in the United States has not been as dominant as it is in the world stage, this is despite remarkable success in other sports such as basketball. Furthermore, as franchise booms in other games, hitting over three billion, the best football team in the United States is priced at only $0.3 billion. It is necessary to improve the current state of soccer in the country if America is to rival world-class competition in the sport. Through strategies such as emulating successful sports within the country and reshaping some of the MLS strategies, success can be achieved in the sports.
Unlike in other sports such as football and basketball, soccer in the United States lacks the support of college teams. This means that all games are geared towards the MLS cup contracts and often lack the community’s support. This is incomparable to other sports where turn out is in masses to support their schools. MLS would achieve its goal to be more appealing to the American citizens by promoting creation of male teams within colleges. As evidenced by the female soccer team which is one of the best in the world, soccer begins from school. Most of the college men team that exist are out of free will. MLS should therefore find ways to establish and pay the men’s college soccer teams as these may determine success and popularity of the sport.
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Americans need inspiration from home-grown talents in soccer such as Kyle Beckerman and Portland's Jack Jewsbury. Most of the top soccer player form America seek to advance their careers in other countries. Growing talents need stars to look up to. MLS should focus on bringing and maintaining such talent at home. It would be appealing for most citizens to watch their own stars and learn from them. Most players in the sport join from inspiration by other players. Maintaining competent and well-funded soccer teams and players would also go a long way in enticing citizens to participate more in soccer and make it as popular as other sports.
