In Chapter 21, Some Case Studies using the Method, the focus is on illustrating the possibility of better producing through serving the people to whom you market. The approach is to adopt and integrate different strategies ideal in turning customers into consumers (Godin, 2018). The chapter outlines the case of Tesla, in which the firm focused on optimizing the products and services to aid the satisfaction of the consumers' needs. It also explores ways of making a boss say yes to an idea (Godin, 2018). In Chapter 22, Marketing Works, and Now It’s Your Turn, Godin (2018) highlights that good enough is not an excuse or a shortcut. It indicates that good enough leads to engagement. Eventually, such aspects of engagement will lead to trust.
Most Critical Issues in the Chapters
In chapter 21, the following are the three most critical issues:
In getting an agent, the trick is not to go out and find an agent, but the method is to do work, so impossibly magical that agents, as well as producers, come looking for you.
Delegate your assignment to our experts and they will do the rest.
Word-of-mouth is what humans do, mainly when they work with ideas (Godin, 2018).
NRA’s model creates significant advantage through activating members and making it easier for them to interact with their friends.
In chapter 22, the three most critical issues include:
Perfect closes the door through asserting that things are done in the best way possible, but forbids people from trying.
Better plays a crucial role in opening the door while challenging us to perceive what is there in motivating people to imagine the ways to improve such elements (Godin, 2018).
There is the magic of good enough, which leads to engagement and eventual trust.
Relevant Lessons
From the assigned chapters, there are various lessons learned to help concerning marketing and other attributes in interacting with the consumers in pursuit of competitive advantage. For example, in Chapter 21, it is possible to acquire the following lessons:
First, pursuing an agent is not a simple act, but it depends on the motivation and passion of an individual to execute a good work, which will entice agents to come to you rather than look for them.
Marketers can produce better by serving the target market while turning them from customers to students.
Friends, families, and colleagues are the right platform to aid the initiation of the word-of-mouth as an onset in telling the world what we are dealing with or marketing, especially when they are inspiring.
However, in Chapter 22, it is possible to explore and capture these lessons appropriate for how marketing works:
It is inappropriate to focus on perfection because it closes the door and limits people's ability to try since they might not reach perfection, leading to failure.
People should focus on the possibility of better to open doors and challenge them in different instances for the improvement.
On the magic of good enough, we learn that good enough is viable in leading to engagement on the way for the transformation or development of trust; thus, the chance to see or explore issues.
Best Practices in the Chapters
From the chapters, there are best practices associated with the theme of marketing and interaction with the consumers in pursuit of competitive advantage. In chapter 21, the best practices include:
Producing better by serving others or the target market as a platform, as a way of turning them from customers to students.
We are optimizing word-of-mouth to help market and pursue agents.
Use a business model that makes customers feel the same way as the Tesla model
Chapter 22 captures the following best practices:
Aspiring to do and achieve better because of the invitation and the chance for dramatic improvement on behalf of the people who seek to serve.
It is critical to consider pursuing engagement, which is an output of good enough to realize the development of trust and the desired chance to always be on the lookout of the issues taking place within the society.
Always show a helping hand as an illustration of generosity.
Relating to the Topics in the Chapters
In class, we have the chance to cover different topics, which are in place to enhance the growth of marketing in contemporary society. Some of the issues discussed in class include pricing strategies, technology, and cognitive business. One of the topics I believe relate to the concepts in chapter 21 and chapter 22 is the pricing strategy. Business entities have the desire to adopt and implement the right marketing and pricing strategies to achieve set goals and targets. For example, in the integration of the value-based pricing, as a feature in chapter 22, it is appropriate to avoid pursuing perfection, but always using the chance to learn. In chapter 21, this concept relates to the integration of the NRA model in place to leverage the practices of an organization.
Reflection
Conclusively, in assessing the assigned chapters, I saw a viable alignment of the concepts with the concepts reviewed in class with a specific focus on pricing strategies and technology. With technology, people focus on ensuring that we strive for more to achieve the desired goal. This relates to the magic of getting better, as captured in Chapter 22. In Chapter 21, there is a focus on adopting the right model, which I believe aligns with the pricing strategy or value-based approach to satisfy the consumers' needs and expectations.
References
Godin, S. (2018). This Is Marketing: You Can't Be Seen Until You Learn To See . Portfolio/Penguin.
