A sports fundraising campaign plan is a structured activity roster designed to mobilise resources for the organization. This year, the organisation has deviated from its five years plan and made an annual fundraising calendar. The following is the detailed plan that will be implemented in the course of the year. It will be championed and steered into action by the author, who also doubles up as the executive director. Every activity will take place under the supervision of the board.
The annual budget has previously been set at $230,000. This amount has since been revised downwards due to the infrastructural development. This has reduced the annual leasing fees substantially and only left the utility bills as the recurrent expenditure. The current annual budget now stands at $175,000. The organization has an operating budget of $150,000. $25,000 is held in the account to cater for any contingency that may arise. The annual budget caters for the remuneration of trainers, coaches and other support staff. The team is also supported from the budget. It provides their travel allowances, accommodation costs and covers meals when they go out to play and represent the organisation. The uniforms and foot wear are replaced on an annual basis. The rest of the money is used to finance fundraising activities and to promote the organization and its visibility (Plumley, 2014).
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The fundraising tactics are divided into chunks that will be distributed throughout the year. The first quarter of the year will concentrate on collecting annual fees. Each member of the organisation is required to pay an annual membership fee of $50. This amount guarantees the member certain facilities. They include access to our training grounds and shower stalls. The membership fee also guarantees facilitation of the team during events that take place away from the organisation's premises. The organization uses part of the fee to conduct medical exams and offer basic medical care during events. This fee raises about $52,750 for the organization. It is collected by the 15th of every January each year.
The organization also uses its infrastructure to raise an additional source of income. Outsiders are allowed to use the facilities at a monthly fee of between 20 to 50 dollars. Different packages give the user facilities according to their need. This is projected to raise between $800 to $2000 each month. This should boost the budget by $24,000 annually. These amounts are expected to cater for three maintenance of the facility as well as to boost the budget. The projection will be reviewed at the end of the first quarter so that the budget has a more accurate figure (Feiler, Wicker & Breuer, 2015).
Three major events are slotted to take place at the facility. The first is a series of four matches that will take place over the course of the three quarters. The first will be on the third weekend of March. The events are expected to raise money from the sale of entry tickets. This is projected to raise an overall of $10000 from the tickets that will retail at $5. The facility will also rent out concession stands to food vendors and other traders. This is expected to raise about $5 thousand. The teams uniforms have been pledged by a sponsor who intends to brand them. This takes care of the $1000 uniform bill. The donors have also enlisted a cash grant of $50,000 to offset administration costs. The deficit in the budget is expected to be filled by monthly fundraising drives. They include a walk a thon in February, a telemarketing campaign to kick off in March, an ongoing online fund drive song many others. The budget will be revised twice in the course of the year.
References
Feiler, S., Wicker, P., & Breuer, C. (2015). How to raise voluntary giving for nonprofit sports clubs: An analysis of factors influencing donations. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations , 26 (4), 1219-1239.
Plumley, D. (2014). Sports fundraising: Dynamic methods for schools, universities and youth sport organizations.
