The world of branding and selling goods in the stores involves different techniques, which are normally used to convince the buyers to purchase commodities. One of the notable methods is convincing the buyer that the goods are made through an ethical production process. My observations from the various stores visited established that many fashion goods are marketed based on the claim that they are fully and purely made from the leather material. Such fashion commodities are usually accompanied by stickers indicating that they are 100% of leather material.
Brookings states that “Levi Strauss designs jeans in San Francisco, drawing upon the heritage of the brand and the early connection with frontier livelihoods, like raising cattle in the Old West. The advantages of this location are not just historical, and the proximity to an important contemporary core customer base – a hip youth market in a leading financial and cultural center – allows designers to innovate and introduce fresh design details to the basic jean formula and target new consumers” (Brookings 13). It is true that the designers of the fashion clothes and shoes usually refer to ethical matters that appeal to the customers within the market in order to appeal to and attract them. By inscribing the words 100% pure leather on the fashion shoes designed from the animal skin, the business people always intend to ethically appeal to the conscience of the potential buyers and communicate to them that the goods are not based on lies regarding the content of leather.
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Ethical marketing is n important factor in the success of business stores. The Fashion industry continues to thrive as a result of producing products that ethically appeal to the potential buyers. As noted by Brookings, the jeans cloth became a fashion trend because of ethically appealing to the instincts of purchasers in the market.
References
Brooks, A. (2015). Clothing poverty: the hidden world of fast fashion and second-hand clothes . Vauxhall, London: Zed Books Ltd.
