Survey monkey is an important web tool for launching surveys on the web. The platform allows users conduct online survey projects about a certain market or a quick poll. According to the company, survey monkey offers benefits such as a comprehensive feature set, usability, and security (Homburg, Ehm, & Artz, 2015). Furthermore, the web-tool has the potential to process huge amounts of data from research respondents. Using its in-built tolls, a user can create, gather, and analyze data. Its features can also be customized to accommodate all types of research. Regardless of the simplicity or complexity of the survey, survey monkey can create survey within a few minutes (Parrot, 2020). The company also claims that the tool provides users with embedded question store features that has integrated questions that can be adapted. It is a feature that has a variety of questions that are commonly found in questionnaire surveys, covering various topics such as education, health, politics, and organizations.
The cost of using survey monkey is free for the basic plan. However, using it for longer surveys with more respondents requires users to choose a payment plan. One of the plan sis the standard monthly plan that costs 435 per month. The plan allows users to carry out unlimited number of surveys with unlimited questions, 1,00 responses per month, 24/7 support, data exports, text analysis, and skip logic only. The other plan is advantage annual that costs $34 or an annual fee of $408. The features in this plan include unlimited number of surveys with unlimited number of questions per survey, 5,000 monthly responses, questions with custom feedback, data exports, advanced data exports, skip logic, A/B testing, and custom variables (Parrot, 2020). Additional features include survey monkey industry standards, accept payments, and file upload. The other payment plan is the premier annual that costs $99 per month or an annual fee of $1,188. The plan contains features found in the other two plans and additional ones. These include 7,500 monthly responses, click map data visualization, crosstabs, unlimited filter and compare rules, advanced branching and piping, and white label surveys.
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There are other web-based survey tools other than survey monkey. SoGoSurvey is one of these tools, which is a free tool that provides significant value. The tool has a complete suite of functionalities for design, distribution, and analysis (Marrs, 2020). The other tool is the ProfProfs Survey Maker. The toll offers sophisticated survey and analytical capabilities. The tool has a free plan for the first 15 days and paid plans starting $7 per month. Typeform is another online survey tool that provides both free and a paid plan for $25 per month. The tool has superior capabilities even in the free version. Other online survey tools include Google Forms, Client Heartbeat, and Zoho Survey (Marrs, 2020).
The survey on respondents’ viewing habits provided interesting findings. Regarding their subscription to streaming services such as Hulu, Netflix, YouTube, and Sling TV, 62.5% of respondents subscribe to Netflix, 41.6% to amazon prime video, 16.67% to Disney +, 25% to YouTube, and 4.17% to Hulu. Additionally, 25% do not subscribe to any streaming service, while 4.17% responded with Other. These finding reveal that streaming services that offers various forms of entertainment such as Netflix, amazon prime, and YouTube are the most popular. On age, the largest group of viewers were 65 years and above (33.33%), 25-34 years (25%), 35-44 years (20.8%), 45-54 years (16.7%), and 55-64 years (4.17). these findings indicate that respondents aged over 65 years were the largest demographic because most of them are retired and have the resources to subscribe to these services. Regarding gender, females were 79.17%, while males were 16.67%, and non-binary or other were 4.17%. these findings are line with data showing that women watch more TV compared to males.
The income of subscribers was another important finding because it determines the ability to pay for the TV services. 25% had incomes ranging between $100,000 and $150,000, $25% had income ranging between $50,000 and $74,999, 12.5% preferred not to answer, and 12.5% had income ranging between $75,000 and $99,999. Those earning between $15,000 and $29,999 were 12.5%. Those earning less than $15,000, and between $30,000 and $49,999 were both 4.17%. on the duration they spend watching TV, 50% watched for between 1 and 2 hours, 20.83% between 3 and 4 hours, 20.83% between 5 and 6 hours, and those who watched between 8 and 10 hours were 8.33%. On the type of shows watched, those who watched drama, comedy, and documentary were 70.83%, 66.67%, and 41.67% respectively. Other popular shows were reality (41.67%), news (41.67%), and sports (29.7%). Mystery, romance, and true crime had the same number of viewers at 25% each, while game shows and Other has 8.33% and 4.17% respectively. On their mode of watching, on-demand and live comprised 37.5% each, while 25% watched through DVR. The study also revealed the views of respondents on commercials on streaming services. 25% did not pay attention, hated them, or skimmed through them. 12.5% were not bothered and another 12.5% watched services without commercials. On the acceptability of the number of commercials, 66.7% preferred between 1 and 3, 20.83% preferred non, while 12.5% preferred between 4 and 5. Overall, the findings offer useful insights that can be used by TV streaming services to tailor their offerings.
References
Homburg, C., Ehm, L., & Artz, M. (2015). Measuring and managing consumer sentiment in an online community environment. Journal of Marketing Research, 52 (5), 629-641. doi:10.1509/jmr.11.0448.
Parrot, C. (2020). 7 practical steps to create an effective SurveyMonkey survey . Retrieved from https://www.surveymonkey.com/curiosity/7-steps-for-effective-surveys/on Nov 24, 2020.
Marrs, M. (June 20,2020). 9 Best Survey Tools: Create Awesome Surveys For Free! Retrieved from https://www.wordstream.com/blog/ws/2014/11/10/best-online-survey-tools on Nov 24, 2020.
