With the increased technological advances and social media use, agencies especially law enforcement units are making sure they keep updated in order to increase their communication platforms which will offer quick and easy messages and responses in security matters. Police departments and agencies may use specific social media platforms for different intentions based on their core principles and responsibilities. Social media aspects such as Facebook, YouTube, Twitter, Flickr and sometimes Instagram are new versions of communication avenues. For example Central Intelligence Agency’s Facebook account ( www.facebook.com/central.intelligence.agency ) and Washington DC’s Police Department twitter account (https://twitter.com/DCPoliceDept).
In context of the CIA Facebook page, I feel that they have been able to reach a substantial population essential in developing stories which can be shared all over the network. Having around 870,000 followers is a good number for fast and easy contact with the community in educating, empowering and understanding the issues in a deeper and wide scope therefore assisting in proper CIA strategies and work performance. The DC Police Department twitter platform has exhibited effectiveness as it combines different tactics in fighting crime: community education, awareness and security updates in both written and real-life security footages of crime scenes. It also provides accounts for missing people and property hence increasing chances of reports and recovery.
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However, success on twitter can be rated average as few people view updates, has approximately 400,000 followers and about 4000 likes. In contexts of social media, campaign effectiveness is measures by the number of followers, replies showing interest, feedback and regional coverage in both context of population and area. However, police departments are faced with a major problem in social media use: social media is perceived as a free-talk avenue, which some people may find them inappropriate and restricting to get affiliated with ( Kavanaugh, et al., 2012) .
References
Kavanaugh, A. L., Fox, E. A., Sheetz, S. D., Yang, S., Li, L. T., Shoemaker, D. J., ... & Xie, L. (2012). Social media use by government: From the routine to the critical. Government Information Quarterly , 29 (4), 480-491.
CIA Facebook page. Retrieved from www.facebook.com/central.intelligence.agency
Washington D.C. Police Department’s Twitter account. Retrieved from: https://twitter.com/DCPoliceDept
