The first element in the value proposition will be focused on its user-friendliness. By making the application easy to use, it becomes more attractive for various reasons. Firstly, the application is intended for use in trip-planning. Planning trips, even domestic over-land trips, can be tedious and time-consuming. This is one of the driving forces behind the development of the Camps application – making the process easier for campers, vehicle-dwellers, and recreational vehicle users. Thus, on top of developing Camps to have easier access to information essential to the planning process, making the Camps application itself easy is also necessary. The application development will create a user-interface that is easy to understand for any user regardless of their exposure to technology.
User experience is an element that should be focused on in the value proposition statement to assuage any reluctance or fears on the part of potential customers on issues with adapting to its use. This is especially important as a significant proportion of recreation vehicle owners are middle-aged or older. Studies show increased reluctance to download or adopt new technologies among older age groups due to a lack of familiarity or perceived incompetence with tech (Mohadisdudis & Ali, 2015). Even in cases where the applications are easy to use, older populations' tendency to assume that they will be unable to utilize them, and the disinterest that follows is common. As a result, it is essential to emphasize in the value proposition that the application is straightforward to use and accessible to all members of the population.
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The user experience should be accessible and easy to understand for all members of the consumer base. Still, it is also essential for the user experience to be tailored to the road. Applications like Google Maps, intended to navigate users, have speech functions that allow hands-free use and minimal attention away from driving. Camps will have similar hands-free features to enable users to access Camps services while in transit. That will be included in the value proposition to enhance the safety features of the application.
Another element of user experience necessary to Camps, in particular, is modeling the user experience after frequent campers' needs, rather than the average individual's needs. Thus, in the user-friendliness section of the value proposition, it will be essential to include that the user experience is tailored to campers. Elements such as travel restrictions data, new laws relevant to camping as one crosses state borders, and other such features tailor Camps to its consumer base and should be referenced.
Up-to-Date
A significant feature of Camps that separates it from other navigation apps is that it provides timely updates on the state of the road or weather leading up to the selected campsite. As this is a unique feature, it should be on the value proposition statement. The fact that it addresses a specific niche to the consumer base will be necessary for attracting customers.
Affordable
With the current travel restrictions, purchasing services catering towards travel may be counter-intuitive to the consumer base. Therefore, it is essential to make the application more attractive through the price point. In this way, even users who do not intend to travel will still view Camps as an investment for the planning process for future trips. To achieve attractive pricing, bundling and discounts will be used. Including these points in the value proposition will be useful in emphasizing affordability.
References
Mohadisdudis, H. M., & Ali, N. M. (2015). A study of smartphone usage and barriers among the elderly. In 2014 3rd International Conference on User Science and Engineering (i-USEr) (pp. 109-114). IEEE.
