Technology has come with numerous advantages, and health organizations have decided to adopt it to enhance their routine operations. The various forms of electronic communication my health organization uses include web pages, email, video chats, text and instant messaging, and social networking. This communication takes place between patients and physicians who are far apart from each other. In order to benefit from electronic communication, there are strategies that my health organization uses to effectively communicate with patients. The first strategy is the pro-communication culture. This ensures that electronic communication promotes the exchange of information between patients and physicians to better health outcomes, and improve the quality of health care services (Antoun, 2016). The second strategy is the use of patient engagement technology. The electronic communication media adopted enables physicians to easily and conveniently connect with patients to manage chronic diseases effectively. The media enables physicians to design communication that adequately addresses the needs of the patients.
The third electronic communication strategy is proper monitoring of patients and intervention when required. This strategy encourages patient-physician interaction at any time and place convenient to them. This sees to it that physicians follow up with their patients’ progress and intervene when the situation gets worse. This form of electronic communication encourages proactive care for chronic conditions. The fourth electronic communication strategy is tailoring communication to address specific disease information. The information is not general but is target-oriented to report a given need or condition. This enables the health organization to satisfy patients by delivering safe, effective, and affordable medical services.
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There are measures that the organization has taken to enhance the protection of privacy and confidentiality of the patient. This gives the patients more responsibility to access their electronic health record and medical insurance claims information (Cohen & Mello, 2018). The measures that the organization has put in place are in accordance with the Health Insurance Portability and Accountability Act (HIPAA). This has resulted in the use of patient data to improve the quality of health care services and improve the relationship between the patient and physician. The first step taken by the organization is limiting access to patients’ health information. The organization has set boundaries that only the authorized personnel are able to use and retrieve health information that is related to the patient. Whenever the information is released to another party, it must have the approval of the patient for the disclosure to be made. The second step is guaranteeing patient more control over their health information. The patient is in a position to either allow or deny access to their health information.
The third step the organization has taken to maintain the privacy and confidentiality of the patient is establishing appropriate safeguards to be followed by healthcare providers. The physicians and nurses conduct themselves according to the rules and regulations established within the organization. The rules and regulations are aimed at protecting the privacy and confidentiality of the patients as it limits the release of information to other parties. The fourth step taken by the organization is holding violators accountable for their misconduct. The physicians and nurses are required at all times to protect crucial information of the patient, and releasing it without patient’s consent is against the law. Those physicians and nurses that break the law of privacy and confidentiality of the patient face civil and criminal penalties. This enhances the accountability of the physicians and nurses always to protect the private and confidential information of the patient.
References
Antoun, J. (2016). Electronic mail communication between physicians and patients: a review of challenges and opportunities. Family Practice , 33 (2), 121–126. https://doi.org/10.1093/fampra/cmv101 .
Cohen, I., G., & Mello, M. M. (2018). HIPAA and protecting health information in the 21st century. JAMA. 320 (3), 231–232. doi:10.1001/jama.2018.5630.
