The Big Five Personality Test

Three respondents answered these survey questions as a way of evaluating and analyzing my personality traits. 

Dogmatic 

I follow a doctrine relating to morals and faith without questioning. True/false 

I am inflexible to new things and do not adjust to the environment. True/False 

Extroversion 

I enjoy doing going out and meeting my customers. True/False 

When working in a group, I like being the center of attention. True/False 

Conscientious 

I always plan for things that I do in a week. True/false 

I complete all my tasks with great care. True/false 

Need for uniqueness 

I always wish my efforts to be recognized in a group. True/false 

I always come up with crazy ideas to sound different from others. True/false 

Functional factor 

I ensure that I uphold professionalism when handling customers. True/false 

I am less likely to respect my juniors at work. True/False 

Social factor 

I am always kind to people that I come across. True/False 

I am always showing concerns and understanding when interacting with others True/False. 

Innovativeness 

As a marketer, you always come up with new strategies for pursuing clients. True/False 

You always like being up to date in terms of technology. True/False 

Temperamental 

I am always calm and ready to approach things maturely. True/False 

When I am angry, I do not perform effectively in my workplace. True/False 

Narcissistic, 

When leading a group, I always like being admired by the other team members. True/False 

I am obsessed with consistency when performing my tasks. True/False 

Openness. 

I am always like making the client happy by telling the truth about your products. True/False 

You cannot stand being lied to by others. True/false 

Analysis 

From the survey, all the participants considered me quite dogmatic, in that I emphasize on following rules and doing what I believe as right. Additionally, they think that I am an extrovert and that I enjoy interacting and socializing with people now and then. Two of the three respondents consider me as conscientious, while only one of the respondents think that I am not. The later assumed that I rarely plan for what to do. Other traits that they all agreed on is on uniqueness and innovativeness. As a marketer, they consider me different and quite creative, especially on approaching methods that I use to persuade a customer. The survey also indicates that participants think that I am open hence being honest to all those around me, including my customers. The survey also showed that I am a calm person and that I do not easily get angry. Therefore, they referred to me as an easy person to get along with. The survey shows that I am not a narcissist. However, they said that I seem so consistent in whatever that I do. Generally, they stated that I am a good marketer and am good at persuading potential customers. 

Starbucks Campaign 

In the Starbucks campaign, I would use my creativity to develop new strategies to attract new customers. For instance, providing every customer with a taster upon arriving at the shop to allow them to make the right decisions on the coffee to buy. Besides, I would use my extrovert trait to interact with customers to develop rapport and trust, hence making them free to taste the coffee. Being friendly is essential, especially when convincing customers to buy a product. I will ensure that I maintain my professionalism by being need and in an appealing work uniform. According to Zhou et al. (2019), maintaining respect for all customers is crucial for them to feel values and essential. 

To extend the customer target, I will also use social media platforms, including Facebook and Twitter, to market the product online. Online advertising will ensure that I reach a wide range of customers that cannot be reached physically. The “buy one get one free” campaign can motivate more customers to buy the coffee. 

References 

Zhou, J., Mavondo, F. T., & Saunders, S. G. (2019). The relationship between marketing agility and financial performance under different levels of market turbulence.  Industrial Marketing Management ,  83 , 31-41.