In the world today, there has development and change in the nature of news as a small percentage can access it directly. Consequently, some people access news through social and mobile alerts. Lately, publishers have optimized social media such as Facebook, LinkedIn, and Twitter in publishing their stories (Hughes, 2017) . For a story to appear in the forefront either on TV or in a magazine, it must be compelling. Additionally, it must meet concepts such as timeliness, prominence, must have an impact on the readers, have conflict and human interest, proximity, and unusualness. One such story is about Dallas-area cop who was sentenced to 15 years in fatal shooting of a black teenager.
The story is compelling in that the story is written plainly, which is easy to understand for everyone. The heading of the story is significant as it portrays the place the incident took place, and what transpired. A good story gives the reader a comprehensive idea of what the article or story generally talks about. Also, the story on the internet has pictures of the defendant and videos of the case which helps the story appear to be more compelling (Hughes, 2017) .
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Timeliness
The story is timely and local as it is an incidence which happened in Dallas. The news was released and posted on the social media platform, which is a digital delivery model. Consequently, a large number of target audiences will be reached since a large number of people access news in the social platforms as it is flexible. Nevertheless, the time has become elastic, and News does not have to portray rigid timeliness (Weldon, 2009).
Conflict and Human interest
The cop is a white American while the victim is a 15-year-old teenager who is a black American. The conflict comes in since the two individual does not belong to the same ethnic community. As it is evident in the story, the teenager was unarmed and was therefore not a threat to the cop and his colleagues. There is also conflict between the plaintiff, who is the teenager's relatives, and the defendant. The plaintiff feels that the defendant should be held responsible while the defendant claims he took the shot to protect his workmate. The conflict is compelling to the reader, as there are two parting attempting to win over the case.
Impact
The story leaves an effect on the reader as cops are warned to avoid unnecessary shootouts which might cost the lives of citizens. The Dallas people also lost an ambitious young individual who would have become a productive member of the society. Additionally, the fact that the cop who fired was a white American and the victim was a black American might result in a negative impact on the black Americans. This might cause racism, as the minority group might feel insecure.
Unusualness
This story is not the usual day-to-day happenings in Dallas town. The story indicates that it is the first incidence since 1973 that a cop is sentenced for murder (US Today Network, 2018) . The story is thus compelling among the readers.
These concepts have been challenged by the introduction of immediacy in news release a number of different ways, for instance, conflict might increase as the story involves the fatal shooting of a minority group individual by a cop who is from the minority group. Also, releasing the news immediately without considering the impact it will have on the society at large is also a challenge of news release immediacy. The concept of impact has been challenged in that such a rare incidence if released immediately might omit vital information which can alter the whole message. As a result, the story can result in a negative impact on the citizens.
References
Hughes, H. M. (2017). News and the human interest story . Routledge.
US Today Network, (2018).Dallas-area cop sentenced to 15 years in fatal shooting of a black teenager. Retrieved from https://www.usatoday.com/story/news/nation-now/2018/08/29/dallas-area-cop-sentenced-15-years-fatal-shooting-black-teen/1141400002/
Weldon, M. (2009). The changing nature of “news”. In W. F. Eadie 21st century communication: A reference handbook (Vol. 2, pp. 592-599). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781412964005.n65
