The matters of marketing targeted at youngsters have been getting huge attention lately. There remains an increasing concern about how promoters are using commercials to sell to kids. The current paper is an annotated bibliography on the topic “the effect of modern television ads on the children and teens’ behavior.”
Barve, G., Sood, A., Nithya, S., & Virmani, T. (2015). Effects of Advertising on Youth (Age Group of 13–19 Years Age). Mass Communication & Journalism , 5 (5), 2-9.
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According to the writers of the article, the matter of marketing to youngsters is among the controversial matter promoters have to cope with. Research shows that TV is a vital source of info for youngsters regarding goods. Opponents claim that kids are particularly susceptible to marketing since they do not have the knowledge and experience to critically comprehend and assess the aim of persuasive marketing pleas. Furthermore, opponents believe that preschool kids can’t distinguish between advertisements and programs and can’t differentiate between fantasy and reality. They charge threat marketing to kids is naturally deceptive and unfair and ought to be forbidden. Then again, there are folks who maintain that marketing is a portion of life and kids should be able to handle it in buyer socialization procedure of getting the expertise required to work within the bazaar. The proponents believe that parents need to be involved in assisting kids in interpreting marketing and may decline to buy goods they consider are not good for their kids. This article is relevant to the thesis as it tries to give information on the effects of advertising on youth. The authors provide credible evidence on the both sides of the controversy.
Busse, P., & Díaz, R. (2016). What are the television viewing and eating habits of children in Peru? Global health promotion , 23 (1), 50-60.
Following a study regarding the impacts of television exposure on babyhood obesity, this article reports on a qualitative exploration of television watching and the dietary behaviors of youngsters going to elementary schools in Lima. Statistics from 8 focus groups that had thirty-eight girls and boys aged between six and eleven, 8 focus groups having thirty-six female caretakers, and detailed interviews of 2 dads delivered reliable info concerning youngsters’ dietary behaviors and television watching patterns. The study established that kids view a lot of television in the course of the school season: kids view when they arise in the morning, during lunchtime, and after finishing their assignment from in the evening. Study statistics from the parents revealed that, averagely, youngsters watch television for roughly five hours on weekdays and additional on weekends. According to the writers, youngsters remember several television commercials concerning foodstuffs, demand foodstuff viewed on television, and are capable of purchasing foodstuff for themselves, which typically includes potato chips, candy, or chocolate. This article is relevant to the thesis as it provides information on the relationship between television watching and dietary behaviors of kids . The writers provide credible information that support the thesis statement.
Carson, V., Hunter, S., Kuzik, N., Gray, C. E., Poitras, V. J., Chaput, J. P., ... & Kho, M. E. (2016). Systematic review of sedentary behaviour and health indicators in school-aged children and youth: an update. Applied Physiology, Nutrition, and Metabolism , 41 (6), S240-S265.
This article examines the associations between one-sidedly and impartially assessed sedentary habit and health indicators in kids and teens between five and seventeen years. Medline, PsycINFO, and EMBASE were searched within February 2010 and December 2014 range. Incorporated reviews were peer-studied and fulfilled a prior-defined population, intervention, comparator, as well as outcome research conditions. The quality of information by the result was evaluated by use of the Grading of Recommendations Assessment, Development, and Evaluation guideline. The narrative analysis was carried out because of heterogeneity. An aggregate of two-hundred and thirty-five reviews were incorporated signifying 1 657 064 distinctive partakers from seventy-one different nations. The result showed that higher frequencies of durations of television watching and screen time were linked to negative body composition. Furthermore, higher frequency or duration of television watching was linked to greater clustered cardio metabolic danger scores. What is more, higher lengths of video game consumption and were television watching linked to unfavorable behavioral conduct or pro-social conduct. Higher screen time duration was linked to poorer fitness and poorer self-esteem. Data varied between “very low” and “moderate” quality. This article is relevant to the thesis since it reviews sedentary behavior as well as health indicators in school-aged kids and adolescents. The article provides credible information that claim that TV viewing is associated with poor health as a result of poor food choice by children.
Essays, UK. (November 2018). The Impact Of Television Advertisements On Children Behavior Marketing Essay. Retrieved from https://www.ukessays.com/essays/marketing/the-impact-of-television-advertisements-on-children-behavior-marketing-essay.php?vref=1
According to the authors of the article, numerous parents consider that present-day TV ads are altering their youngsters’ behavior. Kids request more of a good whose ads they love. On the word of the parents, television advertisements have lots of effect on youngsters who might resort to nagging and blackmailing their parents to buy the marketed commodity. However, a handful of parents states that television advertisements are the origin of information to them. Nonetheless, not one person could refute its significance as an element that pushes their commodity choice. This research attempts to establish if youngsters like viewing TV very much that they favor it over developmental and physical activities, social interaction, or they only utilize it as a leisure pursuit. Also, television advertisements inform youngsters about numerous matters. Also, it may assist in inculcation desirable behaviors and community sense in kids. The current research is relevant to the thesis as it attempts to identify whether television announcement as origin of pain amongst our youngsters or is it attempting to make them better persons. The authors provide credible information that shows television ads have both negative and positive impact on kids’ behavior.
Folkvord, F., Anschütz, D. J., Boyland, E., Kelly, B., & Buijzen, M. (2016). Food advertising and eating behavior in children. Current Opinion in Behavioral Sciences , 9 , 26-31.
Consistent with the article, systematic study reviews have again and again revealed that food marketing impacts youngsters' dietary behavior. Since a majority of foodstuff marketing encourages unhealthy, rewarding, and palatable foodstuffs, it is believed to be a major contributing factor to the modern obesity epidemic. The current journal explains latest surveys that have tried the impact of modern-day food commercials on youngsters' dietary behavior, counting freshly developing information indicating marketing impacts on subliminal cognitive procedures and surveys revealing the automatic keystones of these impacts, and thus it is relevant to the thesis. Furthermore, the present article credible as it provides incorporation of empirical results in a fresh hypothetical framework which intensifies the comprehension of the impacts of foodstuff marketing on dietary behavior and could be utilized for advanced study in this field.
Hussain, S., Sadaq, M. A., Ibrahim, M., Rasheed, I., & Ullah, I. Effect of Advertising on Children Behavior in Southern Punjab.
The authors of this article intended to investigate by what means the TV advertising affects the youngsters’ behaviors, with the precise aim of finding out how the commercial advertising influences youngsters’ preference, brand preference, food marketing, and purchase behavior. The study findings show that materialism, low nutritional foodstuff, in addition to excessive buying is as a result of television advertising. The research was grounded in primary information that was gathered from two-hundred questionnaires in the course of a field survey. The statistics were analyzed and correlation test was carried out via SPSS. The study finding revealed that there exists a significant positive correlation amongst the entire variables. This kind of finding implies that there remains a huge influence of TV ads on the youngsters’ mind, which lead to the shaping of purchasing behavior. This article is relevant to the thesis since it investigates the impact of advertising on kids’ behavior in Southern Punjab. The authors provide credible information that shows that television ads negatively impact kids’ behavior.
Lapierre, M. A., Fleming-Milici, F., Rozendaal, E., McAlister, A. R., & Castonguay, J. (2017). The effect of advertising on children and adolescents. Pediatrics , 140 (Supplement 2), S152-S156.
According to the article, in one century, advertising to youngsters moved from a strictly frowned on practice to a primary portion of maturing as firms realized that capitalizing in advertising to kids and teenagers offers tremendous instantaneous and future profits. Since marketing to kids and teenagers has come to be ubiquitous, investigators who examine its impact raise major concerns regarding the practice, particularly because it concerns eating behavior, marketer strategies, family disputes, and kids’ potential susceptibility as the spectators. The present article highlights the state of the study in this field and recommend that further exploration should be carried out on comprehending the following: the impacts of marketing exposure, in what way psychological development influences youngsters’ reactions to advertising, the challenges linked to marketing in fresher media, and just how practitioners, parents, and researchers can be capable of mitigating the greatest harmful marketing effects. The article is relevant to the thesis since it investigates the effect of advertising on children and adolescents. Further, the authors provide credible avenues of advanced study plus recommendations for main stakeholders.
Nassar, M. A., & Al Zien, A. (2012). Effects of television advertising on children in the Middle East. Education, Business and Society: Contemporary Middle Eastern Issues , 5 (4), 267-280.
The article aimed at describing exploratory work that examined the adverse impacts of TV ads on youngsters living in the Middle East. The authors critically reviewed existing writings on matters concerning the impacts of TV advertising on youngsters. Information was gathered by carrying out a sequence of fifteen projective methods and a sequence of semi-structured interviews where 6 psychology and advertising professionals and twelve parents from the Middle East were interviewed. The study findings show that adverse effects of marketing result in key behavioral and social challenges in youngsters, for instance, greediness, oral and physical aggression, as well as other "values issues" and health complications like overweight and low nutrition. Furthermore, the findings show that even though numerous types of ad affect youngsters adversely, the impacts of TV advertisements are mostly perceptible. The practical implications of this research are that it offers useful recommendations for policymakers and marketers to facilitate in mitigating the harmful impacts of TV advertising on youngsters. The study is relevant to the thesis as it gives information on the effects of television advertising on children in the Middle East. This study original and credible since it is among very rare surveys to study the impacts of TV advertising on youngsters within the Middle East.
Norman, J., Kelly, B., Boyland, E., & McMahon, A. T. (2016). The impact of marketing and advertising on food behaviours: evaluating the evidence for a causal relationship. Current Nutrition Reports , 5 (3), 139-149.
The authors Norman et al., (2016) assert that the obesity prevention in babyhood is crucial to longstanding health of the heart. Foodstuff advertising predominately encourages unfit goods which, when over-eaten, will result in obesity. Global health professional appeals for further control of youngsters’ exposure to foodstuff advertising stay comparatively overlooked, with a deficiency in proof indicating a causal connection between foodstuff advertising and youngsters’ eating behaviors and obesity an oft-cited justification for this strategy inactivity. The direct correlation is hard to quantify and measure using a range of factors bringing about food consumption and obesity development. In addition, the Bradford Hill Principles offer a reliable outline through which epidemiological surveys can be surveyed to study if a causal explanation of an experiential link is valid. The current study draws upon existing information which investigates the correlation between foodstuff advertising, through a variety of dissimilar media, and youngsters’ foodstuff behaviors, and evaluates these explorations against causality framework of Bradford Hill. The article is relevant to the thesis as assesses the impact of advertising and marketing on food behaviors. It provides credible evidence for the causal relationship.
Priya, P., Kanti Baisya, R., & Sharma, S. (2010). Television advertisements and children's buying behaviour. Marketing Intelligence & Planning , 28 (2), 151-169.
The article aimed at analyzing the effect of youngsters' attitudes towards TV commercials on their resulting purchasing behavior. The study was grounded in descriptive and exploratory study designs, including a review of the literature and detailed interviews with youngster psychologists, young kids’ parents and advertisers. Also, kids aged 5-11 years were studied in the classroom, where the questionnaire filling was facilitated by the class tutor. The study results showed that demand for marketed goods is greatly affected by the youngsters' attitude towards ads. Also, the cognitive alterations amongst the various age set results in the creation of differing attitudes towards the ads. One limitation of this research is that the size of the sample was excessively small and limited. The practical implication of the research is that a more focused method is needed by promoters when planning their ad promotion for dissimilar age sets of youngsters, instead of viewing them as a single homogenous set. Different components of the ads have to be methodically premeditated for diverse age sets. Regarding uniqueness of the study, at the younger age set, it is the amusing capability of the commercials, while at the upper age sets the reliability aspect in the commercials has the capability of generating a positive opinion towards the commercials. The study is relevant to the thesis since it evaluates the relationship between television advertisements and children's buying behavior. It provides credible information on the main points.
References
Barve, G., Sood, A., Nithya, S., & Virmani, T. (2015). Effects of Advertising on Youth (Age Group of 13–19 Years Age). Mass Communication & Journalism , 5 (5), 2-9.
Busse, P., & Díaz, R. (2016). What are the television viewing and eating habits of children in Peru? Global health promotion , 23 (1), 50-60.
Carson, V., Hunter, S., Kuzik, N., Gray, C. E., Poitras, V. J., Chaput, J. P., ... & Kho, M. E. (2016). Systematic review of sedentary behaviour and health indicators in school-aged children and youth: an update. Applied Physiology, Nutrition, and Metabolism , 41 (6), S240-S265.
Essays, UK. (November 2018). The Impact Of Television Advertisements On Children Behavior Marketing Essay. Retrieved from https://www.ukessays.com/essays/marketing/the-impact-of-television-advertisements-on-children-behavior-marketing-essay.php?vref=1
Folkvord, F., Anschütz, D. J., Boyland, E., Kelly, B., & Buijzen, M. (2016). Food advertising and eating behavior in children. Current Opinion in Behavioral Sciences , 9 , 26-31.
Hussain, S., Sadaq, M. A., Ibrahim, M., Rasheed, I., & Ullah, I. Effect of Advertising on Children Behavior in Southern Punjab.
Lapierre, M. A., Fleming-Milici, F., Rozendaal, E., McAlister, A. R., & Castonguay, J. (2017). The effect of advertising on children and adolescents. Pediatrics , 140 (Supplement 2), S152-S156.
Nassar, M. A., & Al Zien, A. (2012). Effects of television advertising on children in the Middle East. Education, Business and Society: Contemporary Middle Eastern Issues , 5 (4), 267-280.
Norman, J., Kelly, B., Boyland, E., & McMahon, A. T. (2016). The impact of marketing and advertising on food behaviours: evaluating the evidence for a causal relationship. Current Nutrition Reports , 5 (3), 139-149.
Priya, P., Kanti Baisya, R., & Sharma, S. (2010). Television advertisements and children's buying behaviour. Marketing Intelligence & Planning , 28 (2), 151-169.
