Today, every large corporation that is actively operating in the global business environment faces many ethical and moral issues. Whether a big or small corporation, codes of conduct must be developed by these corporations to help deal with the ethical and moral issues it may face. Once these codes of conduct have been implemented, each member of the corporation must abide by them and put into action. Therefore, geographical research is a significant analysis, especially to large corporations since they aid analyzing their business ethics.
McDonalds's is a large corporation that has widely spread into many countries around the globe, with over thirty-three thousand restaurants in more than one nineteen countries. This business structure of McDonald's makes it a multinational company hence experiencing ethical and moral issues (Adekoya & Jimoh, 2019). McDonalds's is known to be the best selling fast food restaurant in the world with at least one restaurant present in every capital city in different countries (Adekoya & Jimoh, 2019). Due to this, the company has many ethical and moral issues which makes it essential to conduct geographical research on its diffusion.
Delegate your assignment to our experts and they will do the rest.
Conducting geographical research behind McDonalds's helps to determine the cultural and geographical differences in people's behavior depending on where they live. It becomes possible since McDonalds's is very popular and a huge number of people consumes its food regularly. Some of the ethical and moral reasons as to why geographical research is to be done on McDonald's include the impact of environment, consumer behaviors, and health issues, among others. The company has been accused of environmental pollution due to a large number of restaurants producing and processing their products (Adekoya & Jimoh, 2019). Some of the products they produce contain a high number of calories, such as burgers and fries, which causes health implications on their consumers (Adekoya & Jimoh, 2019). This is the leading cause of the obesity epidemics that present in the United States, especially among young people. The use of unsustainable meat for burgers has also become a significant concern and reason for conducting geographical research on the corporation.
Geographical research, therefore, helps in maintaining the social responsibility to the society while the business performs its operations. Corporate social responsibility and sustainability are helpful in both the customers and the company leading to high rates of growth of the company. Through geographical research, geographers can help in organizing the people's taste of food depending on the type of place they live and their interest.
References
Adekoya, O. D. & Jimoh, I. (2019). An investigative role of ethics in business performance: The Case of McDonald's Corporation in the United States of America and other selected countries. Scholars Journal of Economics, Business and Management, 6 (3), 214-230. doi: 10.21276/sjebm.2019.6.3.7
