The text argues that “rollover sensors and electronic stability systems add about $800 to the vehicles’ prices, and the companies only offered the vehicles as options.” Personally, I tend to think that making the vehicles an option for the customers, was aimed at ensuring that a moral obligation was realized by the consumers. Besides, I believe that the company had more responsibility of ensuring that the safety of SUV is enhanced particularly before deciding to place a new vehicle into the market for sale, and any vehicle realized to be unsafe while already in the market should be recalled back to the company.
More importantly, the company must be held morally responsible for all the deaths caused during the rollovers that would not have occurred in other vehicles if they had taken enough safety measures. Before deciding to place the vehicles in the market, they would have thought of those who would be driving them and realize the needed safety for those handling them in the roads. If other manufacturing companies have been responsible enough to ensure only safe vehicles are released onto the market, they could have ensured the same as well. There is also the need to ensure that the automakers educate the consumers particularly on the possible dangers they are exposed to when purchasing new vehicles, and the need to follow all the regulations as set by the NHTSA in ensuring more SUV safety.
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Reference
Shaw, William H. Business Ethics: A Textbook with Cases. Cengage Textbook. Kindle Edition:76.
