An exceptional visualization should express sophisticated ideas not only with accuracy but also with precision. An excellent visualization should also tell the story using a graphical depiction of the statistical data provided (Toasa et al., 2018). Visualization provides educational and confirmatory information in dynamic and persuasive ways (Kerren et al., 2017). Few forms of communication are persuasive in nature and compelling. Visualization should tell a story to the people reading because storytelling can aid the viewer to receive insight from the data provided.
Nathan can arrange the data to tell a story. Nathan is in the hospital industry and can use the data given to him to tell a story. The hypothesis is that the wrong temperature affects food to taste. Nathan can then use data in the second column to determine its effect on the data in the fourth column. Say that the findings are that wrong temperature affects tastes of food and delivery. Nathan can use this information to effectively store foods and avoid possible delays in food delivery and taste. Furthermore, unrelated data can also inspire data stories. Presentation of the insights using data visualization can enhance the effect and actionable decisions of a firm.
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The additional data needed to tell a more compelling story is the audience information. Understanding the audience is one of the most critical elements. Knowing the intended target for the story helps one concentrate or focus on the most crucial thing (Po et al., 2020). Suppose the information is meant to reach customers or clients. In that case, it is essential to make data visualization a better experience for them and help them in the story to ensure that they are much intrigued.
References
Kerren, A., Kucher, K., Li, Y. F., & Schreiber, F. (2017). BioVis Explorer: A visual guide for biological data visualization techniques. PLoS One, 12(11), e0187341.
Po, L., Bikakis, N., Desimoni, F., & Papastefanatos, G. (2020). Linked Data Visualization: Techniques, Tools, and Big Data. Synthesis Lectures on Semantic Web: Theory and Technology, 10(1), 1-157.
Toasa, R., Maximiano, M., Reis, C., & Guevara, D. (2018, June). Data visualization techniques for real-time information—A custom and dynamic dashboard for analyzing surveys' results. In 2018 13th Iberian Conference on Information Systems and Technologies (CISTI) (pp. 1-7). IEEE.
