The program chosen is titled ‘The Joe Budden Podcast’ hosted by Budden and his friends Roy and Mal. Joe Budden is a thirty-eight year old retired American rapper behind one of the most popular podcasts on the internet, dubbed “The Joe Budden Podcast” (Birchmeier, n.d). He founded the program after retiring from hip-hop in 2018, having built a respectable reputation for his freestyle rapping ability in singing days (Birchmeier, n.d). From the beginning of September 22, the Joe Budden podcast signed a deal with Spotify to exclusively appear on their internet platform for a period of twelve months (Saponara, 2018). The podcast records two episodes every week, on Wednesdays and Saturdays (Saponara, 2018). The podcast also appears on You Tube; but 48 hours after it is aired on Spotify.
Program Genre
The Joe Budden Podcast is of Music genre. The podcast is popular with the rap culture and hi-hop enthusiasts. The podcast is a platform for the retired musician to candidly express his personal feelings, share his stories and experiences to the audience. The “Joe Budden Podcast” is one of the most popular audio files on the internet, especially with the Hip-hop enthusiasts within the United States and beyond. The podcast has produced over 175 episodes since its inception. By making common issues which affect majority of the rap and culture enthusiasts, the music podcast has gained popularity and favorable fan reviews. The podcast has consistently achieved a steady and fevered growth over the years.
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Contentious Issues of the Joe Budden Podcast
The platform is highly opinionated and offers an interactive with its listeners. Every episode involves interviews with top luminaries in the rap industry, where they talk about real-time issues affecting the American society. For example, Rick Ross, a Grammy-winning hip-hop stalwart, recently appeared on the program as a guest to talk about his experiences, feelings and deliver inspiration to thousands of listeners who follow the program (Johnston, 2018). Also, together with the co-hosts Roy and Mal, Joe Budden engages his audience about current cultural issues and delivers opinion from their own unbiased and raw perspective (Johnston, 2018). For two days a week, listeners of “The Joe Budden Podcast” are invited to a rich enthusiastic conversation with the hosts on the trending issues in the hip-hop news and music.
The primary aim of the podcast is to give a chance to artistes and major players in the music industry especially in the hip-hop genre to discuss their personal experiences. Some controversial topics have been aired as a result, which only serve to add to the mass appeal of the show to its subscribers (Johnston, 2018). For example, the racial perspective of Kanye West’s cordial involvement with President Trump has been a hotly discussed issue in recent podcasts, especially with the view that the attention sought by West is at the detriment of people of his own race (Johnston, 2018). Various artistes continue to voice their own opinions about the issue during discussions at the podcast. True to its motivation for its formation, the podcast hosted by Joe Budden, Roy and Mal addresses current social issues behind the principle musical dimension which forms the spine of its content.
Program Ownership
The podcast is regarded to be significantly influential in the music world. Due to this reason, Spotify decided to include the podcast into its network, hence giving Budden and his colleagues an immense opportunity to grow their influence and gain new followers (Kyes, 2018). For Spotify, the providers of “The Joe Budden Podcast”, getting the exclusive right to air the content offers an exciting opportunity for growth as a premier podcasting platform. According to Courtney Holt, the head of Spotify studios, the company helps the company reach out to even more fans who identify with the podcast and bring to Spotify (Kyes, 2018). The company aims to restructure itself by portraying the brand as one which embraces podcasts and social content.
Joe and his crew have experienced relative success since they started producing their content mid this year. Their significant success rate has allowed them to take tours round the country especially in the West Coast and East Coast (Saponara, 2018). The podcast has become one of the most highly anticipated music productions in the country. By offering them a contract where Budden, Roy and Mal get to exclusively avail their podcast on their platform, the company aims to cash in on a fast growing market segment (Saponara, 2018). The deal they have runs for twelve months, which means that for now, Spotify own “The Joe Budden Podcast” (Saponara, 2018). The content has remained the same since signing the deal with Spotify, however, which has only contributed to the growing popularity levels the group has enjoyed in recent years.
Conclusion
The Joe Budden Podcast is a highly popular show on the internet. The deal with Spotify to produce the content every two days a week is a reaction to the attention Budden and his crew have deservedly attracted among lovers of culture and hip-hop. The podcast imparts the lives of American citizens positively, since it provides an interactive forum to discuss the real social issues affecting them outside music interest.
References
Birchmeier, Jason. (n.d). Joe Budden. All Music. Online resource retrieved from: https://www.allmusic.com/artist/joe-budden-mn0000121012/biography. Accessed on: 1 st November, 2018.
Johnston, Zoe. (October 8, 2018). 5 things we learned from chance the rapper’s interview on Joe Budden podcast. Vibe. Online resource from: https://www.vibe.com/2018/10/things-we-learned-chance-joe-budden/. Accessed on: 1 st November, 2018.
Saponara, Michael. (22 nd August, 2018). Joe Budden's 'The Joe Budden Podcast' lands partnership with Spotify. Billboard. Online resource retrieved from: https://www.billboard.com/articles/columns/hip-hop/8471655/joe-budden-joe-budden-podcast-spotify-deal. Accessed on: 1 st November, 2018.
Kyes, Johann. (Aug, 2018). 'The Joe Budden Podcast' lands exclusive deal with Spotify. All Hip-Hop News. Online resource retrieved from: https://allhiphop.com/news/allhiphop-news-one-of-the-most-popular-podcasts-on-the-web-is-making-a-big-move-joe-budden-Zog-0xFlJkuL0qxhONRBgw/. Accessed on: 1 st November, 2018.
