Today’s organizations often use significant propaganda techniques through media artifacts for promoting some ostensible social good, such as minority rights and sustainability. Propaganda is considered by Buşu, Teodorescu and Gîfu (2014) as a form of planned or organized persuasion for influencing and directing the opinion. For instance, Google Company has often created propaganda artifacts for promoting positive attitudes and behavior. The organization has created a Shutterstock propaganda image, as seen below:
Google LLC is an American conglomerate technology organization specializing in products and services related to the internet, such as search engines, online advertising technologies, software, cloud computing, as well as hardware. It is among the Big Four technology firms, alongside Apple, FaceBook, and Amazon.
Delegate your assignment to our experts and they will do the rest.
Therefore, Google Company is using the above ad in various ways of promoting positive attitudes or behaviors. For instance, the ad is being continuously infused within American TV as well as movie shows with good propaganda. As a result, this has significantly helped to change people's attitudes to think that computer geeks are more attractive. In this way, the Company has been capable of convincing its customers that its products are good, but the competitors' ones are bad ( Jowett & O'donnell, 2018). Besides, this artifact has significantly helped Google in changing customers' attitudes to think that what is being offered by Amazon, Apple, and Facebook are much more inferior as compared to the products and services being offered by the propagandist company (Google).
Google is also using this form of propaganda in the form of advertisements and marketing through Television. As a result, this has helped in persuading consumers to purchase the Company's services and goods rather than presenting a rational argument as to why they should buy them. However, Jowett and O'donnell (2018) observe that for businesses to effectively change consumers' attitudes and behaviors to purchase their products, the companies must consider using social propaganda to determine what exactly the consumers need.
Social propaganda was utilized by Google organization as a technique for creating the ad message. This propaganda technique is always manifested through the media. It acts as a persuasion for controlling the transmission of one-sided information for stimulating people to act as well as altering their behavior. It is because social media is increasingly becoming a powerful propaganda tool as almost everyone is capable of affording Televisions. Therefore, this helps in providing a robust platform for sharing opinions and debates ( Buşu, Teodorescu & Gîfu, 2014). It is imperative in understanding that this propaganda approach infused through TVs has far-reaching effectiveness of disseminating certain individual attitudes and beliefs, particularly to the end consumers. Another reason why Google utilized social propaganda was to reach as many clients as possible with little effort.
Importantly, it would be crucial to note that the propaganda advert reflected on the actual practices of the Google Company. For instance, the Company is always focused on rearranging information globally and making them accessible and useful to everyone through the firm's various services and products. Besides, Google has managed in expanding its reach, providing cloud computing applications and mapping services, stepping into the mobile operating system, launching its own hardware, in addition to being capable of entering into the wearable device market through the social propaganda technique ( Jowett & O'donnell, 2018). Google has also added more languages to its site to ensure that almost every race gets to know the products and services it offers.
References
Buşu, O. V., Teodorescu, M., & Gîfu, D. (2014). Communicational positive propaganda in democracy. International Letters of Socialand Humanistic Sciences (ILSHS) , 27 , 82-93.
Jowett, G. S., & O'donnell, V. (2018). Propaganda & persuasion . Sage Publications.
