The Monroe’s Motivated Sequence uses five steps in the creation of a speech which are attention, need, satisfaction, visualization and action. The politicians in the United State of America uses the persuasive speech to lure the citizen to vote for their candidacy. The politicians base on the current news relating to the felt needs of the people and use them to convince to vote them so that they can spear head the action of addressing the need.
In the 2004, President Obama made a speech that used the Monroe motivated sequence. Since he was not well to the people, he introduced himself in a story like which made people to want to know him more. He proceeded to the peoples need identification where he talked about education and health issues. These made the people to identify with what he want to drive as they were issues being felt in the general public. This arose the need for addressing the need for quality education and health access to all American citizens.
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The third step of satisfaction is addressed through the suggestions to implement policies and laws that will support the affordability and access to quality health care, strengthen the public educations systems as well as social security. This are needs experienced by ordinary citizens and thus they were persuaded and motivated with the hope of better days ahead.
The visualization stage was depicted through negative imagery when he said, if a child in a rural setting cannot read then it affects the entire United States, if an elderly has no access to affordable healthcare then everyone is poor regardless of the relation. The enactment of the laws concerning the identified problems will result to a better life that will enhance the economic growth of the nation as the funds will be used for other purposes.
In conclusion, a politician should have an understanding of the needs of the people, package them in a motivational way that will enable them to act in their favor. A reelection is based on their ability to deliver what they promised failure of which the people will not be confident that their needs will be met.
