It is commonly quoted that behind every successful business, is the implementation of a superior strategy. In the competitive world of business, success is never an accident. Thus, most businesses pay close attention to how well they advertise their products and/or services in order to attract the largest possible audience who are all potential customers; it is the customers who render a business success or otherwise. Most people stay adamant when it comes to products that they have been using traditionally or rather stay without other things because they presume they do not need them unless a new product is introduced to them with a psychological appeal. To a great extent, marketers shape the consumer wants, needs and essentials through their advertising and persuasion of users.
Usually, marketing connects the customer with either the product, service delivery or financial accountability. In the traditional domain of marketing, however, marketing is perceived as developing a product to suit the needs of a customer, promoting it to the consumer using an acceptable price and distributing it to the customer. In the development of a new product, marketers know that the initial stage is to consider customer specifications because the customers only consume something that suits them. It is through marketing via several avenues that a large number of people get to know about the existence of certain products and/or services. Nonetheless, that is not enough for a business to boom; how the marketing is done is an important factor. Marketers use persuasive language and graphics to attract customers and more than often there is the use of fallacies. For instance, most businesses make their products in a way that is appealing to the human mind such that if a customer wants to buy a bottle of perfume, he or she will be attracted to the bottle even before knowing the scent ( Sirsi, 2005).
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Hence, marketing can drive one to buy a product or service that they do not need just because they have seen a celebrity using it. Other times, the advertisement has made a product so enticing, and it’s normal for one to forget the old and try out a new thing. These are just marketing strategies which always appeal to the audience, thus proving just how powerful marketing is.
References
Sirsi, A. K. (2005). Marketing led - sales driven: How successful businesses use the power of marketing plans and sales execution to win in the marketplace . Victoria, B.C: Trafford.
