According to Ragsdale (2019), the presidency has two primary dimensions: institution and imagery. The institution involves those around the president who help him make decisions and structures such as the media, congress, courts, and bureaucracy. Imagery entails the idea that the president is the most influential person. Imagery and institution came into existence in the early twentieth century with Roosevelt and Wilson, making maximum use of it (Ragsdale, 2019). The two presidents deeply embraced imagery participating in activism. They believed that they could do anything for the people for as long as it did not violate their constitutional rights. Succeeding presidents continued to use these two features to sell their ideas to other people. With time, the method of negotiation changed, and strategy took precedence. According to Schroder (2005), strategic planning was a concept that started in the military and later moved to the political sphere. Schroder (2005) defines it as a way of thinking directed at a particular objective. According to the writer, politicians use strategy to push through their ideas. The strategy has been put at the center of political power and influence. The aim of designing a strategy is usually victory. According to Priutt (2019), the strategy helped Trump to acquire the American presidency in 2016. Priutt (2019) believes that Trump had experience from his earlier career and used the guidelines he provided in his book written in 1987 titled "Trump: The Art of the Deal" in his negotiations. According to Priutt (2019), Trump has mastery in selling himself to the people and denigrating his competitors. Even in the recent elections, strategy played a significant role. Both contestants had to develop strategies to outdo their competitors.
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