There is a good relationship between the marketing concept and the marketing mix. Essentially, the marketing concept has been developed to promote the marketing mix. The concept of marketing emphasizes the need for organizations to give more value to their customers by adding value to the delivery of products and services (Dost et al., 2019). The nature of the competitive market structure forces the sellers to diversify or suffer customers' loss to competitors. Therefore, organizations must understand how to communicate value to customers through understanding their needs and maintaining profitability.
The product mix is the tool used by marketers to further the goals of reaching customers better. By providing better prices, the firms can fend off competition. Price is an indicator of value; hence marketers are keen to use the correct pricing strategy. The marketing concept's success depends on the marketer's ability to reach more customers (Dost et al., 2019). The element of place is essentially used to refer to making products available to the customers on demand through distribution. For distribution channels to be effective, the promotion must be right. The level of awareness created through the use of various promotion tools is invaluable to distribution.
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For instance, hospitals may consider developing a check-in system for all incoming patients. Such a system operates so that patients do not have to queue to be signed in at the reception. Instead, the parents book appointments and medication plans via the hospital system and visit the hospital at their convenience (Dost et al., 2019). Such a system would make it easy for the elderly to get faster medical care while also facilitating doctor-patient follow up. Healthcare customers would find it easier to receive medical care at a premium price since healthcare has been brought closer through technology. Moreover, the hospital would require less front office receptionists and fewer physicians since patients and doctors collaborate on the appointment and treatment hours. Such practices would save the hospitals money lost through excess hours spent on patients' reception and treatment bays.
References
Dost, F., Phieler, U., Haenlein, M., & Libai, B. (2019). Seeding as part of the marketing mix: word-of-mouth program interactions for fast-moving consumer goods. Journal of Marketing , 83 (2), 62-81.
