The Samsung Galaxy S20 was an exceptional model that was developed in 2020. As per Samsung (2020) , it utilizes the Android 11 software, whichfocuses on being the inanimate life companion to a user, ensuring that it simplifies one's lifestyle and tasks. Therefore, the gadget can serve various purposes, especially entertainment, communication, multi-tasking, and monitoring one's wellbeing.
Distinctive Features
The Samsung Galaxy S20 ensures that one captures remarkable moments in their life by ensuring that it takes photographs precisely using its advanced lenses, a 100-time zoom camera, and a 108 pixels camera. It incorporates 8K video recording with a 120Hz display to cater to its gaming and video purposes ( Samsung, 2020) . Besides, Samsung Galaxy S20 integrates two different forms of the 5G network: the millimeter-wave that is super-fast and the Sub 6 standard. It has increased the battery capacity to 5,000 mAh to ensure that users can use their phones for a relatively longer duration without charging them. The model has a 25-watt fast charger, and it can also utilize the 45-watt charger. It has integrated a new approach of capturing photographs and videos with the Single Take that allows a user to take videos with a mere push of a button ( Samsung, 2020) . The Samsung Galaxy S20 helps clients track their fitness goals and monitor their essential healthcare aspects, particularly their daily calorie intake, workouts, and weight.
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Enhanced Product
The Samsung product has been developed impeccably to ensure that it is prone to minimal material defects. The prototype is well designed to ensure that the product is durable once purchased ( Samsung, 2020) . The corporation offers effective customer service in its Samsung stores who provide different services to their consumers. Clients can also contact the organization through its official website to obtain seamless product support that caters to media relations inquiries and other concerns. Various local subsidiary stores ensure that consumers secure contracts, enabling them to access respective products based on a specific tailored installments agreement.
Differentiation
Samsung Galaxy S20 is a distinct gadget due to the new features it has compared to other phones. It has a new 100X zoom camera that enables a user to capture 108-megapixel photographs. The model integrates two different 5G forms; the millimeter-wave and the Sub 6 ( Samsung, 2020) . Moreover, it has a 120Hz Amoled screen that provides better gaming and video capabilities. The model offers 8K video recording with a high battery capacity that uses a 25-watt fast charger. Its performance has been optimized by the Qualcomm Snapdragon 865 chipset ( Samsung, 2020) . Compared to equivalent phone brands, such as the iPhone 11, it operates efficiently with an exceptional camera, battery, and optimized chipset.
Marketing Mix
Five critical marketing mix elements comprise people, price, product, place, and promotion. Price illustrates a product's value, which is influenced by various factors indirectly or directly, supply and demand, a market's purchasing power, targeted segment, and production costs ( Tong et al., 2020) . Different pricing strategies can be used depending on an organization, and they can be exploited to enhance or differentiate its products' image.
Product denotes an item that is being sold. It should befit low-performance levels and work efficiently under different marketing mix elements. Conversely, place exemplifies feasible sale points (Tong et al., 2020) . This aspect obliges companies to distribute their products, and retailers often pay specific premiums that vary based on their domestic trade policies.
Promotion depicts different marketing measures that organizations adopt. It increases awareness among consumers of specific products ( Tong et al., 2020) . Some of the most effective promotional initiatives include customized advertisements, word of mouth, and social media marketing. Lastly, people exemplified personnel working for a specific firm. This aspect is usually customer-service oriented. It is an essential marketing mix and dictates a corporate's public image.
Life Cycle
The life cycle of a Samsung phone begins at its prototype inception phase. Designers focus on presenting a model's unique specifications and the specific novel features that have been incorporated into the gadget. An effective prototype launch alleviates a product's popularity to its target market segment.
The growth stage exemplifies the next phase that prioritizes attracting non-users in the market to a product's exclusive features. It highlights the different specifications of a gadget to guarantee more product access to their customers. This approach allows an organization to enhance their product's value to increase the prospects of different consumer segments purchasing their product.
The maturity stage allows designers to manipulate their pricing strategies to secure a competitive advantage. Consequently, a product is distributed to various locations using their intricate supply chain networks. Samsung bestows incentives to retailers allowing them to sell and display their commodities. Commitment and differentiation are primary outcomes linked to a successful promotion strategy.
References
Samsung. (2020, November 26). Performance: Galaxy S20 FE | S20 | S20+ | S20 Ultra LTE . Samsung latin_en. https://www.samsung.com/latin_en/smartphones/galaxy-s20/design/
Tong, S., Luo, X., & Xu, B. (2019). Personalized mobile marketing strategies. Journal of the Academy Of Marketing Science , 48 (1), 64-78. https://doi.org/10.1007/s11747-019-00693-3
