The Top Professionals in the Public Relations and Marketing Field

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DB2-MP 

The main client for this project is professionals within the public relations and marketing field. Specifically, the marketing plan will target professionals interested in exploring technological applications within the marketing sector. These specific clients were chosen due to the increasing role and function of technology within the public relations and marketing field. In the last decade, there has been an increasing dominance in the use of technological and social media applications to target and attract the market. For proper marketing management, marketing managers have to consistently stay on top of the developments in the technology and social media fields (Chaffey, 2019). As this is a dynamic field, the associated information is constantly shifting. Therefore, a need exists to establish and provide the proper level of information on how social media can be utilized for effectiveness within the field. 

These professionals will benefit from this plan by having an understanding of the current role that social media influencers have in the marketing field. Also, it will provide them with greater knowledge and understanding of technology in marketing which is crucial in the present world and their existing roles. As there will be an investigation of the ways in which social networks have revolutionized the market, the project will provide greater information concerning social media sites. Lastly, the project will have a focus on the part played by influencers in improving customer engagement and the image of the brand. Professionals within the field need to have a proper understanding of the significance of influencers in their marketing efforts. This understanding will guide how they relate with and utilize social media influencers in their digital marketing activities. This project will be critical for marketing professionals that expect to have a better comprehension of digital marketing and the different ways in which it can be used for branding activities. 

Reference 

Chaffey, D. & Ellis-Chadwick, F. (2019).  Digital marketing . Pearson UK.