| Stakeholder | Ethical Verdict |
| Employees | Employee-first policy should be adopted. They should be trained, well paid, and motivate to prioritize on the needs of the consumers. The restrictions that failing to meet the quotas will result in their dismissal should be discouraged. |
| Customers | Consumer loyalty should be built by focusing on consumer needs. All business decisions must consider their impact on consumer preferences. In this case, patenting ethically questionable products threatens customer loyalty. |
| Community | The community are integral in holding the business accountable. As crucial stakeholder, the community must be allowed input into business decisions, as well as be involved in CSR and ethics. |
| Management | The management must provide leadership guidance, and must avail all necessary resources as needed. The management should provide the way froward when business fails to meet its objectives as was the case. |
Which stakeholders did Traszka and the management of L’Oreal cater to? Why?
The stakeholders that Traszka and the management of L’Oreal cater to were companies and individuals who needed to patent their products. They served these clients as required by the U.S. Patent and Trademarks Office.
Delegate your assignment to our experts and they will do the rest.
What values did L’Oreal’s management choose when they made the decision to fire Trzaska? Why?
The values that L’Oreal chose was efficiency and security. Traszka and his team failed to meet the performance quote. L’Oreal thus chose efficiency of operations and security of income over ethical considerations.
How did the WH Framework help you analyze the situation?
The WH framework provided a guide on who the decisions affected, and how the decisions that were made were reached upon.
Now that you’ve put together the framework, how does the WH Framework help managers with making business decisions?
The framework allows the managers to evaluate the significance of all stakeholders in the company. Upon evaluation, radical decisions can be made with considerations of who will be impacted the most.
What type of decisions would the WH Framework chart help you make as a manager?
Resource allocation decisions.
Hiring and firing decisions.
Ethical consideration decisions.
References
Kubasek, N. (2017). Business Ethics. In N. Kubasek, Dynamic Business Law (pp. 17-35). New York: McGraw Hill.
