Turners Field marketing effort has several key marketing elements that effectively market them to their potential customers. Everyone is willing to spend money if they are getting the value and Turner Field have put mechanisms to ensure there is value in whatever they offer to the fans coming to watch games. The first aspect is the charm and the nostalgia of baseball past as well as the futuristic slogan. The stadium blends the tradition of 1940's with the modern conveniences. The other concept is that the stadium focuses on many types of funs with different preferences and likings. The stadium provides a range of other services apart from the nine innings of baseball. The stadium is also considered the financial abilities of the fans. The seat tickets range from 1 $ to 20 $ and these conveniences the fans.
The aspect of the planning of Turner Field that may have influenced by the research of using secondary data is bringing of other amenities in the stadium. Braves President Stan Kasten was furious with how he saw fans flock into Atlanta –Futon County Stadium even before the game just to watch batting practice and eat overcooked hotdogs. Mr. Stan then took this concept and thought of incorporating many amenities in Turner Field so that they could utilize their large fan base by providing alternative activities before, during and after the game and in turn increases the revenues.
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Business research has a critical role to play in the business organization both in making a capital decision and sustaining the day to day operation. Before the Mr. Stan suggested and implemented the incorporation of the various amenities he had researched on the club's fan base. Business research is critical in assessing the viability and sustainability of any project.
In case an executive wants to assess the commitment of the employees to the company then he/she would apply the theory of organizational commitment to do the analysis. Measuring affective commitment can be done by considering the how much the employees want to be associated with the organization (Hogg, 2014. Normative and continuance commitment of the employs can be accessed to show how committed they have become to the organization.
Reference
Hogg, M. A., & Terry, D. J. (Eds.) (2014). Social identity processes in organizational contexts. Psychology Press.
