In the TV advertisement environment, individuals are usually susceptible various kinds of manipulations that can lead them to purchase the products advertised. TV affords provides advertisers with additional approaches as well as opportunities for influencing the decisions of the consumers. The sounds and sights of television assist advertisers in appealing to different senses simultaneously in such a manner that if the visual fails to attract the consumers, the music would and vice versa. As opposed to radio or print advertisements that emphasize on a single sense, advertising on television can influence the audience at ones. In this paper, therefore, I will depict the different strategies I noted being used commercials while I was watching my popular television channel and reveal whether they sufficiently intrigued me to pick up the call and make the purchase, as well as reveal how I believe the ad was trying to influence my behavior.
When watching the TV, I initially came across the Lobserfest’s commercial, which Red Lobster aired. The advertisement revolved around revealing that the product would only be available for a limited period. Although the commercial was not impressive enough to make the call, I agree that it aimed at encouraging me to go out and purchase the product based on the manner in which it put constraints on availability and time to make me develop an urgency for spending on it.
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A second commercial I came across was one of “Real Beauty” by Dove. The commercial utilized regular individuals with the goal of encouraging the audience ordinary people to go out and use the product. Unfortunately, the product did not amaze me hence was not interested in making a call to acquire the product. Nevertheless, I agree that the behavior that the product was trying to arouse in me is one that would illustrate that even ordinary people like me can use the product. It aimed at revealing the manner in which real people represent the normal consumer composition to win the attention of typical people.
The third commercial that I felt attracted me was one of Under Armor, a sportswear firm. In the “Rule Yourself” commercial that aired, the firm featured athletes, such as Stephen Curry, an NBA player, as well as Jordan Spieth, a pro golfer. The commercial attracted me since I have high regard for sports. I almost felt as if I would pick up the call and order for some of the shoes advertised, since I believed they would make me feel like the superstars. In this vein, I believe that the commercial was geared toward inspiring me to think in the perspective of the superstars as well as perform the similar physical feats, hence use the product from the advertiser.
The last commercial I watched was one by Weight Watchers, which used Jennifer Hudson a celebrity. The firm usually deals in that assist in weight maintenance and assistance. In viewing the commercial, I was drawn by the urge for using some of the company’s products, mostly since they used a popular celebrity I knew. In this sense, I agree that the behaviors the commercial tried to out in me was to develop positive emotions for the company’s products, since they were connected to the celebrity.
Overall, therefore, I realized that TV commercials, especially those that appear in the middle of popular channels utilize diverse approaches that lead appeal to distinct client base. The use of visual and audio inspires the audience, while the incorporation of various features that appeal to the audience, such as celebrities, superstars, regular individuals, and limitations in product availability attract distinct client base, hence successful fostering purchase behavior.
