Truckers are the main customers for Waffle House, whose basic needs are waffles and drinks. Waffle House customers' wants are meeting points for Roadie package exchanges. Meeting points are termed as wants as they are not a mandatory part of human life. Customer demands are meeting points, as Roadie package exchangers want them and they can buy them. Demands, needs, and wants are a crucial component of marketing as they help the marketers decide on the particular products they can offer in the market.
Waffle house creates value for its customer by providing meeting points for Roadie package exchanges. Waffle House company meets their customers' needs fully by providing 24-hour service and by being close to major throughways.
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Waffle house is likely to be successful in building customer relationships because of its 24-hour service. Additionally, the company offers the Roadie drivers a free waffle and a drink if they use their restaurants, which acts as a discount, thus creating a good impression to them.
The Waffle House is capable of creating value when its customers are using its services. The college students use the Waffle House as a place for picking up and sending off packages. Therefore, Waffle's value proposition is being convenient and accessible by combining services drop off and pick-up points and products such as waffles.
Waffle house's specific marketing goal to the college student is building a positive reputation, whereby the clients feel appreciated and respected through effective customer services. The company can build a good reputation by ensuring they are open 24 hours and elaborating to their customers the benefits of the available services. The company can assess their success by analyzing the number of students picking up and dropping off their parcels in their restaurants. An increase in number would mean that they are meeting their customer's needs fully.
