In consideration of Toys R Us case, the firm did nothing wrong given the assumption; that in acting within the bounds of the law and making money they did the right thing, pure and simple. Reflecting on the firm’s operations in the 1990s, Toys R Us was the biggest toy seller in the US. This means that it had legal permits to conduct its operations in adherence to the laws and regulations governing business operations in the time. Personally, I still have one of their products, a toy that I inherited from my elder sibling who preferred spending most of her time in the toy store.
Toys R Us was both economically and legally right in purchasing Child World Inc. inventory off the shelves during promotion and re-selling them in its stores. Ethically, the provision of quality products and services in a conducive environment through maintaining fairness and honesty with different stakeholders is what matters most in any given firm. Toys R Us maintained a good environment with its toy products and thrived, a fact that is evidenced by the establishment of different stores across the United States. In my opinion, the world is a competitive place especially in the business arena and requires firms to execute strategies in order to remain competitive. Toys R Us faced competition from Walmart who introduced the sale of toys in the same market. However, Toys R Us failed to execute strategies that could win the competitive market based on the fact that the promotion did not cover retailers, dealers, and wholesalers of the products purchased for resale.
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In conclusion, my belief regarding Toys R Us case is that it was legally right on how it conducted its business. However, it failed to uphold honesty and fairness to their buyers, competitors, and suppliers an instance that violated business ethics. Therefore, considering Toys R Us operation before its liquidation, the firm did nothing wrong neither legally nor ethically.
