Making business decisions should always be guided by a company’s prescribed set of values and code of ethics. Business ethics is an extension of moral philosophy, which is essential in the creation of a culture of honesty and ethical business practice. As such, the question of whether a decision is in line with the ethical philosophy of the company should be the guiding principle in all business dealings. As the Marketing Manager, the decision on whether to offer a “gift” to sway a decision for a lucrative business opportunity in another country presents a question of moral courage. The fact that such “gifts” are the norm in that specific country does not mean that it is right. Giving a “gift” to influence decisions is equivalent to bribery.
The difference between a gift and a bribe is that gifts are items given without expecting something in return while a bribe is given in the hope of influence or benefit” (Markkula Center for Applied Ethics, 2016) . Compromising of business values and ethics albeit once is a slippery slope. Whereas “gifts” are common in the country, it is likely that further down the line of business, the company will have to give another “gift” to influence yet another decision. Often, one thing will always lead to another and with such actions; the company is likely to find it difficult to enforce a code of ethics among its employees abroad and back at home.
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The choice to be made in this situation is between right and wrong rather than an ethical dilemma. As a an ethical marketing manager, it is essential to have the moral courage to do what is right despite the possible benefits of an opportunity gained in the wrong way.” Typically, when ethical decisions are made in routine situations, they are simple because there is consistency of choice, most often based on established rules and regulations” (Dutelle & Taylor, 2017) . As the marketing manager, I will forego the opportunity if it cannot be achieved without giving a “gift.”
References
Dutelle, A. W., & Taylor, R. S. (2017). Ethics for the public service professional . Crc Press.
Markkula Center for Applied Ethics. (2016, July 1). Gifts and Bribes . Scu.edu. Retrieved 13 March 2020, from https://www.scu.edu/government-ethics/resources/what-is-government-ethics/gifts-and-bribes/
