28 Nov 2022

93

Why Pinkberry should focus on making orange and yellow the two prevailing colours

Format: APA

Academic level: Master’s

Paper type: Essay (Any Type)

Words: 582

Pages: 2

Downloads: 0

The fact that Pinkberry has evolved from a storefront to a nationally recognized brand makes this franchise of frozen dessert yogurt shops an example to be followed. Yes, the personality of a brand created a platform for Pinkberry to grow into a big business. At the same time, however, it would be reasonable to indicate that there is always room for improvement; hence, I would recommend senior executives to launch the campaign aimed at updating the personality of a brand; markedly, this could reinvigorate the company. From my perspective, it would be wise to give the brand a little bit friendlier face. Much emphasis has been placed upon the use of light colours; nevertheless, the brand personality can still be warmer to make the clientele see the product under a clearer light. In sum, I suggest that Pinkerberry’s face should be slightly modified and the focus is to make orange and yellow the two prevailing colours. 

In business, special attention must be given to defining a target market, “ buyers sharing commo n needs/characteristics” (Kampamba, 2015, p. 325). All things considered, Pinkberry should not only be oriented towards its target customers of 25-35 years old. It is fitting to note that the company’s distinct product, customer service, and loyalty program constituted a “brand of all ages”. Therefore, attracting both children and older target audience, as well as people in the 25-35 age group, would definitely make sense. 

It’s time to jumpstart your paper!

Delegate your assignment to our experts and they will do the rest.

Get custom essay

In regard to Maslow’s hierarchy of needs, it represents a motivational theory “ comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid” (McLeod, 2018) . The needs can be categorized into the following levels: 

Physiological needs (biological requirements for people’s survival); 

Safety needs (protection from natural disasters, order, security); 

Belonging and love needs (incorporate feelings of belongingness); 

Esteem needs (involve prestige and feeling of achievement); 

Self-actualization (pertains to understanding personal potential). 

Of all the hierarchical levels, self-actualization describes me the most when making purchases. I always take self-actualization needs first when purchasing something. Certainly, this helps me expand and fulfil my real potential. For example, I bought Acer’s new Swift 5 in order to keep pace with technological developments and broaden my perspectives. 

By immersing into Maslow’s hierarchy of needs, it comes to light that the theory gives the chance to expand the insight into the fundamental flaw of human rationality. Through the prism of beliefs proposed by Abraham Maslow, one can see how devastatingly damaging European Americans used to be towards the human self needs of the African American. In reality, European Americans were ultimately intended to change their human advantages and trade them in for other human characteristics strongly associated with members of the European race, the so-called ‘most superior beings’ when it comes to the environment as an example. 

The lack of self-realization and self-actualization contributes negatively to the process of forming people’s identity. For example, being unaware of one’s own potential and/or abilities is what may subject an individual to an extremely self harmful position. In the history of human societies, a human being was seen mutilating a truly vital constituent of the body image, such as the natural pigmentation. This would never be the case, with the hair quality or skin colour unless the African Americans have been hoodwinked; true be told, Europeans bear entire responsibility for the damages they caused to the African American brain. The Europeans, albeit, have a vested interest in manipulating them. The whites sought to inculcate in African Americans a strong desire to emulate them, which actually worked throughout the era of slavery. Sooner or later, however, erroneous sets of beliefs nourished by the Europeans will come to an end. After a thorough consideration, I am firmly minded to claim that the ignorances spread by Caucasoids worldwide will become a thing of a past; to put the matter differently, American society is at the critical moment in the history, the time when the nation approached the need to claim that white supremacy is not only social evil but moral wrong. 

References 

Kampamba, J. (2015). An Analysis of the Potential Target Market through the Application of the STP Principle/Model. Mediterranean Journal of Social Sciences, 6(4), 324-340 . 

McLeod, S. (2018). Maslow’s Hierarchy of Needs. SimplyPsychology . Retrieved from https://www.simplypsychology.org/maslow.html 

Illustration
Cite this page

Select style:

Reference

StudyBounty. (2023, October 17). Why Pinkberry should focus on making orange and yellow the two prevailing colours.
https://studybounty.com/why-pinkberry-should-focus-on-making-orange-and-yellow-the-two-prevailing-colours-essay

illustration

Related essays

We post free essay examples for college on a regular basis. Stay in the know!

How AI Can Help Retailers Solve Business Problems

The global marketplace is currently more integrated than ever before. This situation presents a never-before experienced opportunity for retailers. Multinational organizations whose sole basis is the internet have...

Words: 2700

Pages: 5

Views: 138

The Natural Organizational Model and the Informal Groups

The nature of an organization is based on different factors such as the environment it is set up in. also, the type of activity it undertakes. This paper will examine the natural organizational model, the informal...

Words: 3009

Pages: 10

Views: 239

Ford Motors: Board Presentation For Electric and Hybrid cars Production

Executive Summary The motor vehicle industry in America and worldwide is highly competitive with major players no longer enjoying the dominance that they had had before. Innovation and identification of trends...

Words: 1088

Pages: 4

Views: 130

Home Remodel Project Plan

Project Overview Home remodeling is one of the notable key projects undertake through project management, as a project manager is expected to come up with a clear plan that would help in meeting the expected...

Words: 2152

Pages: 8

Views: 69

How Airbnb Achieved Success

Hospitality industry includes firms that provide lodging and dining services for customers. Many of the businesses in the travel and hospitality industry offer customers with prepared meals, accommodation, snacks,...

Words: 906

Pages: 3

Views: 63

Product and Target Market Planning

Product Concept Tesla Model S is an all wheel drive sedan that was introduced to the market in October 2014. The model is faster than its predecessors and can accelerate from zero to sixty miles in an hour in...

Words: 614

Pages: 2

Views: 355

illustration

Running out of time?

Entrust your assignment to proficient writers and receive TOP-quality paper before the deadline is over.

Illustration