Within the tobacco industry, I would advocate for the consumer as opposed to the industry. For tobacco companies, they embark on selling products, which they know kill approximately half of their customers through extraordinary marketing. The companies are considered as among the most manipulative when it comes to selling and promoting their products worldwide. They embark on divers efforts aimed at allowing them to reduce the damages in their reputation and sales, such as growing their operations in additional areas, particularly the developing nations. The reason this is that they realize advanced nations are increasing their hostility toward them. In the event of the developing nations, regulation attempts are fought with corrupting as well as public relations to encourage the vulnerable consumers to continue using their products. Tobacco firms are expanding to developing nations with the goal of creating demand as opposed to meeting it, while they have emerged successful in doing so. Furthermore, tobacco companies are targeting young individuals as well as women allowing them to grow their profitability. For teenagers, they serve as future tobacco consumers while they have significant disposable income in certain communities. Here, tobacco companies perceive young persons as their prospect for future growth. Since tobacco kills most of its users, the companies that are manufacturing the products perceive it essential to continue looking for more customers in order to realize increased sales (Shah, 2014) . It appears that tobacco companies are not concerned about the welfare of their consumers, but rather focusing on their need to boost their profitability in order continue their operations.
Capitalism influences the decision making process in the corporate environment. When it comes to the ‘capitalism,’ it is crucial to note that the major features affiliated with it entail realizing accumulation and domination via attracting and maximizing wealth and profits. These allow corporations to have the power of continuing their lifestyles. Most corporations serve as the driving forces of the economy to an extent that they have influence on various decisions that policymakers and regulators make pertaining to their operations. Regulatory bodies favor corporations meaning that they often go unpunished for various unethical practices that they undertake. The companies also play a critical role in the formulation of the regulations meant to curb their operations (Casanova, 2012) . In this vein, it can be argued that capitalism plays a major role in influencing the manner in which companies make decisions to ensure their continued operations despite the diverse ethical issues attributed to their operations.
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From my perspective, I believe that it is probable for an organization to address its best interests while at the same time meeting those of the consumers conjointly. Here, it is vital to realize that any business’s success is reliant on the level of trust that customers have in the enterprise. When companies lack a loyal client base, they are incapable of operating efficiently, while they end up failing eventually. Often, various organizations fail to realize the need for consumers wishing to be loyal, forgetting that loyalty serves as a way street. When firms are loyal, consumers also replicate the same and vice versa. Consumers are the backbone of any progressive enterprise, while organizations need to ensure that they focus on addressing the needs of their clients. They can do this by increasing customer satisfaction levels, which serves as a key to increasing profitability. However, organizations experience additional issues, including marketing, cost control, and productivity. These forces influence the bottom line of an organization. Satisfied customers make repeat sales and tell additional consumers in return, which leads to increased business profitability. In this sense, businesses can boost their profitability by emphasizing meeting consumer needs, which create repeat business.
References
Casanova, P. G. (2012). Decision making under capitalism and the impossible survival of humankind. Retrieved from https://www.globalresearch.ca/decision-making-under-capitalism-and-the-impossible-survival-of-humankind/28890
Shah, A. (2014). Tobacco. Retrieved from http://www.globalissues.org/article/533/tobacco
