The title depicts a poster created during the era of the Second World War, as an effort to provide motivation to the troops. This particular poster features a young woman stretching her arm muscles on the caption “we can do it!” The primary focus of the image is that of the woman stretching her arms. The picture has transpired as an encouraging tool to most feminist groups, because, it portrays a strong autonomous woman and at the same time inspires females to work independently, to be at par with their male counterparts.
Rosie the Riveter has instigated change in the America’s culture and perception pertaining to the era of World War 2. The image was conceived by the United States War Production committee and has since transpired to be an invaluable production tool by assisting women in more ways than could have been previously imagined. Even though the image seems to be so ordinary to the naked eye and resembles just another wartime poster, when studied closely, it depicts elements of transition, loyalty, equality, unity, and patriotism, which are all the ingredients of a free and unjust society.
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The poster was developed for women during the 40’s when there was the Second World War. During this period, there were very few women in the war workforce, even though their numbers were not as large to be considered for traditional male assignments such as in shipyard production and factory engineering jobs. During the war period, women were expected to stay at home and take care of their kids and other day to day household chores such as cooking and laundry work. However, there were certain class of women who believed in equality for all, and sort for different work opportunities. These women believed that if they were given an equal to work or study, they likewise contribute directly to male dominated careers such as in engineering and mathematics, or even outperform their male colleagues. The posters campaign was definitely successful, and even though its impact was short lived after the halt of the Second World War, Rosie the Riveter Gets Married poster prepared the groundwork for future women generations. The image has since acted as a call to action for feminist to advocate for their equality hence attain greater societal rights.
The image in the poster conveys numerous useful messages to the audience. To begin with, from the top, the use of “We can” phrase advocate’s for unison among men and women to support each other. The phrase also campaigns for a call to action, and also by considering the term “We” indicates that already a large number of women are already in the workforce, or intend to be there sooner rather than later. The phrase also conveys an expressive optimistic tone telling women who happens to be the minority that they can always achieve it regardless of the situation. The punctuation inserted at the end of the phrase indicates that there is something encouraging to be excited about and this is the right time to get down into business. The theme of “getting down into business” has been highlighted throughout the poster in each of its three visual components, and this is visible, because, the text is bolder, artless, and finally contrasts speech’s balloon blue background.
As the poster suggests, the Second World War opened up all kind of opportunities for women. Women had the opportunity to work, play and experience sexual adventure. These same women were facing different challenges when their husbands left for war, forcing families to relocate. These challenges had lasting impact to the battle men families, however, the long term effects were not on these women’s mind. The women during this era were persistently obsessed.
However, courtesy of the image “Rosie the Riveter Gets Married” the war was a blessing in disguise to women, because, it brought to an end the depression, and traditional domestic chores were thrown into dismay, and the disruption took a paradigm shift.
Women empowerment begun when the Second World War was taking place, and since the women were forced to fend for themselves, they could easily take up new jobs, and they could be compensated as their male counterparts as a symbol of equality and patriotism to maintain the war economy booming. When were called to the battlefield, and their role as soldiers was outshone by their previous role as breadwinners. Families and in particular women were forced to cope up with the new reality on the ground, leaving women as the new bread winners. Women did not only participate as workers in the battlefield, but they were also being actively employed in steel and the automobile industry in large numbers.
These family situation readjustments, challenged the previous gender role, hence inculcating a long-term changes to the public and private life. The war emergency brought up an economic restructuring effort along the gender-neutral lines, bringing to a halt sex segregation at the workplace. Besides, male-female dislocation brought about by the war, is likely to have contributed towards marriage postponement and childbearing, encouraging the demographic trends whereby marriage today is prevalent with the thirty something’s. Therefore, as a result of the “Rosie the Riveter Gets Married” this acted as the beginning of today’s independent woman.
It can therefore be concluded that the Second World War attached to the poster “Rosie the Riveter Gets Married” played a key role in how women perceive themselves to be. Today women are actively joining political movements, social organizations, they are speaking out with a strong voice, have an acceptance of tradition, and openly express their wishes and dreams. Through “Rosie the Riveter Gets Married” it is possible to illustrate the social process at work in peoples live through what can be done to remodel the society that we are living in.
