Adaptive Sports Global (ASG) Corporation is a start-up business that is differentiated from the competition by its core competencies ASG core competencies also make the company have a competitive advantage in the marketplace. The three main core competencies of ASG are the originality and difficulty to imitate its products by competitors, the wide application of its products in many markets, and the competitive advantage the company has over the competition.
ASG SWOT Analysis
ASG strength includes its people or talents, its venders, training to its employees, the use of information technology, quality products, customer loyalty, and efficient systems and processes. The company's main weakness is its low online presence compared to that of its competitors. The opportunities include the availability of raw material, a conducive political, economic, and social climate by the government that fosters business growth and expansion. The company threats include the cut-throat competition from rival sporting cloth and gears companies and rise in counterfeit sporting clothes and gears in emerging markets.
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Porter’s Marketing Strategies
Adaptive Sports Global (ASG) Corporation should adopt focus, differentiation, and cost leadership as per the porter's marketing strategies to be competitive in the sports cloth and gears industry. The company can achieve cost leadership by reducing costs and selling at below the average industry price (Kharub, Mor and Sharma, 2019) . This shall increase the company's market share and profitability. ASG can differentiate itself in the market by conducting research and continuous product development. Effective marketing and delivering high-quality products and services can make the company differentiated. ASG can also focus its operational strategies towards a specific market niche, and by fully understanding the specific market dynamics, it can address the market at a low cost than other companies in the competition (Kharub, Mor and Sharma, 2019) .
Chosen Product Line
My chosen product line is line three, which is composed of apparel, including Jackets, Vests, helmets, and hats.
Competition to the Chosen Product Line
There are many local and international sports apparel production companies in America. Some of the commonly known sports apparel manufacturing companies include Needo Sports, Bilal Garments Industries based in New York, the Physique Bodywear, KEG gold company in Westport, Emi Sport wears, ADF sport, State Traditions and the U.S. polo assn (Aylward, 2016) . The competition in sports apparel production is throat-cutting. However, with differentiation, focus, and cost leadership, ASG will effectively compete in the market.
Distribution Strategy
ASG can adopt a number of distribution strategies, including entering strategic alliances with other companies to ensure the company’s apparels effectively reach the target market. ASG can enter into a strategic alliance with promotion companies to ensure that company products and information reach the consumers. Logistical companies can also be engaged to ensure the delivery of company goods globally. The company can also enter into price alliance with noncompeting companies so that they earn a commission for distributing and selling ASG sporting apparel.
How the Company Marketing Strategy Impacts on the 4P’s
Adopting differentiation, cost-leadership, and focus on sporting jackets, the 4P's are essential when taking the Jackets to the market. The 4P's are promotion, place, price, and the product (Nuseir and Madanat, 2015) . In the context of the sport Jackets, the product will be the sports jackets both for men and women in different colors. The Jackets shall also be differentiated from those from the competition ( Nuseir & Madanat, 2015) . The price to the Jackets shall be relatively low compared to the competition. The place or location the jackets are marketed shall include sports shops in the U.S. and online through the internet. The main promotion strategy shall be an online promotion for its cost-effective and reaches a mass audience.
Reference(s)
Aylward, C. (2016). U.S. Patent No. 9,456,639 . Washington, DC: U.S. Patent and Trademark Office.
Kharub, M., Mor, R. S., & Sharma, R. (2019). The relationship between cost leadership, competitive strategy, and firm performance. Journal of Manufacturing Technology Management , 2 (1), 8
Nuseir, M. T., & Madanat, H. (2015). 4Ps: A strategy to secure customers' loyalty via customer satisfaction. International Journal of Marketing Studies , 7 (4), 78.
