Owing to the advancement of technology in the various industries in the global economies, social media marketing has grown in importance and its contribution to businesses in the twenty-first century is immeasurable. Regina and Carl have adopted social media marketing in their firm. The results of the introduction have been the rapid growth of the consumer base, and the increase in the revenues and incomes of the business venture. However, social media marketing has challenged business executives in various ways. One problem of social media marketing that has affected both Regina and Carl is the management of data to ensure there are no cases of cyber theft of customers' data and corporate information. Both Regina and Carl agree that the management of data has been a setback to their social media marketing process to reach their customers from different areas. They also agree that the implementation of a security feature such as the antivirus programs is going to increase the safety of data and keep the cyber attackers at bay.
Regarding the problem that their social marketing is facing, Regina and Carl have also had disagreements. Firstly, they have not agreed on the best antivirus in the market that they can implement to beef up the security of their social media marketing. Both have different suggestions and cannot seem to have a common ground. The solution to their disagreements on the best antivirus can be solved by having the two providers come at the business and describe the features of their antivirus programs to decide on the most appropriate for their case. The principal merit associated with the solution is that it will solve their disagreement on the best antivirus to consider while the main demerit is that a lot of time and money may be used to facilitate the presentations by the antivirus providers at the business premise.
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