Some of the method that fail when it comes to making commercial or business advertisements through the web are often intrusive and annoying to most consumer whom they target. Such methods include flash-based intros on various websites and overlays that come up and obscure the content being accessed by the web user. Others are pop-ups and audio in ads often leave the user on the web of the targeted consumers with little or no control over their appearance and disappearance. Advertising method for business on the web will fail due to various reasons. One of such reasons is a situation where there is lack of trust by consumers on the advertising (Hua, Mei, and Hanjalic, 2011).
In this regard, it is worth noting that advertisement information attributable to commercial sources is often associated with low credibility as far as most consumers are concerned. As such, there is a reduction in the positive perception created regarding the quality of a product or service being advertised through the web. According to Richardson (2001), blogs and advertisements that are sponsored by companies are least trusted by consumers because they feel that there is no way that such companies can be objective. Another reason that is attributable to this failure is the loss of interest by consumers when it comes to viewing commercial adverts. This is because most of advertising platforms on the web tend to synchronize their adverts on major networks and it makes it difficult for web users or viewers surf through them.
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Additionally, some of the advertisements being displayed on the web are usually not relevant when it comes to meeting their interests. In this case, consumers tend to behave or operate as though they are already adequately informed about a particular service from some other sources apart from the web. Poor choice of appropriate ways of executing advertisements by most companies through the web is another reason that significantly contributes to the failure of commercial adverts on the web. In some cases, some companies even go to the extent of using spam emails and messages to target consumers, which brings about suspicion on the part of the consumer thus making the methods more inefficient (Zimmerman, 2009).
In order for the methods used by companies and businesses to be effective and flourish on the web, there ought to be a presentable, clear and captivating presence of that particular business on the web. This will facilitate the synchronization of the advertising techniques chosen, the nature of the business and the target consumers. Some of these effective advertising methods include the use of blogs and websites, which are largely preferred by most web users due to their reliability. Blogs and websites often focus on effectively providing the relevant and consumer-friendly information about various products and services. Another effective and flourishing method associated with web advertising is the use of social media platforms such as YouTube, Facebook, and Twitter among others whose techniques allow users to select and be in control of the adverts they wish to view (Richardson, 2001).
Furthermore, Search Engine Optimization (SEO) is another method whose advertising effectiveness becomes more appropriate where there is a large number of companies and business operating on the web. Finally, it is effective for a business adverting performed on the web to be designed in a manner that is easily consumable by the targeted consumer through me introducing and sustaining a meaningful conversation rather than just focusing on creating traffic. This method will ensure that the consumer appreciates the advertisements since his or her interests and needs are adequately addressed through that particular web advertisement (Hua, Mei, and Hanjalic, 2011).
References
Hua, X.-S., Mei, T., & Hanjalic, A. (2011). Online multimedia advertising: Techniques and technologies . Hershey, PA: Information Science Reference.
Richardson, P. (2001). Internet marketing: Readings and online resources . Boston, Mass [u.a.: McGraw-Hill/Irwin.
Zimmerman, J. (2009). Web marketing for dummies . Hoboken, N.J: Wiley Pub.
