According to O’Barr (2005) and Goodis and Pearman (2006), Television has been the biggest innovation in advertising since its inception. With the commercial television developing shortly after the Second World War, televisions became popular and well distributed particularly in America and Canada. When the TV antennas sprung in America. The entire country was fascinated with the new medium. The variety and quiz shows and other dramatic performances that occurred live before the audiences made TV even more popular. As a result, the national commercials that had high production values began to advertise the widely distributed products as the local commercials became low-budget operations (O’Barr, 2005). In Canada, the persuasive blend of TV sight in addition to the motion and sound made it a popular and powerful advertising platform. The effect was so intense that within the first eight years, advertisers were already spending around $50 million annually on TV (Goodis and Pearman, 2006). Television was highly adopted in homesteads and advertisers, therefore, had to spread their expenditures on commercial stations to reach the mass audience.
Despite being invented many years ago, television remains one of the most effective ways to advertise products and services. This is evident considering the number of major brands that continue using commercial stations despite the emergence of other platforms such as the internet and social media. One reason for this may be based on their user-friendliness of the platform. For instance, only individuals who can access the internet and with devices such as tablets and smartphones can view internet adverts. However, with TV, the advertisements just pop us between popular programs and a larger number of audience, therefore, gets to learn about a product even when they least expected it. Television has also become a common household item, unlike newspapers that only some households tend to buy (Goodis and Pearman, 2006). The higher the number of TV viewers there is, the more effective TV becomes in advertising.
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References
Goodis, J., & Pearman, B. (2006). Jerry Goodis - The Canadian Encyclopedia. Retrieved October 23, 2017, from http://www.bing.com/cr?IG=B67D803D155D4798AE5582EE836FA056&CID=2A6FC0B5CA186BC50661CB91CB1E6A54&rd=1&h=XAxYPjuX2G4gp4C3GSVEGGixkxeqiXSkLdaXrGg7I3I&v=1&r=http%3a%2f%2fwww.thecanadianencyclopedia.ca%2fen%2farticle%2fjerry-goodis%2f&p=DevEx,5065.1
O'Barr, W. (2010). A Brief History of Advertising in America. Retrieved October 23, 2017, from http://muse.jhu.edu.libproxy.mtroyal.ca/article/377516
