An individual adopts a persuasive message through different lenses of their personalities. The first lens is the judgment latitude. While giving someone a compelling message, it is key that the message is packaged in a manner that will not clash with the judgment latitude of the listener. The judgment latitude is the level of judgment that the listener has in their attitude towards the message (Sheriff et al., 2013). If the judgment latitude of the listener is negative, that makes it difficult to persuade the listener. This, while conveying a persuasive message, it is vital to discern the judgment latitude of the listener and package the message in a manner that will be most accepted by the listener depending on their judgment latitude.
While adopting a persuasive message, the ego involvement of the listener also affects the reception of the message by the listener. There is either high or low ego involvement. This denotes the amount of dedication that the poster feels towards the message. If they feel a high involvement with the message, they can be easily persuaded by the message (Rhine and Severance, 2010). However, if they don't feel high ego involvement, they will not receive the message as well
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This, when packaging a message, it is important to condition it so that the audience can feel a substantial ego involvement with it. Appealing to the ego of the listener means that the persuader needs to identify how the listener interacts with their environment and the best way to appeal to their personality. It is, therefore, important to package a persuasive message in a manner that is within the judgment latitudes of the listener and in a way that will appeal to the listener's ego involvement.
References
Sherif, C. W., Kelly, M., Rodgers Jr, H. L., Sarup, G., & Tittler, B. I. (2013). Personal involvement, social judgment, and action. Journal of personality and social psychology , 27 (3), 311.
Rhine, R. J., & Severance, L. J. (2010). Ego-involvement, discrepancy, source credibility, and attitude change. Journal of Personality and Social Psychology , 16 (2), 175.
