Question One
Marketing in the airline or aviation industry relates to the operational undertakings targeted at increasing or guiding the flow of services by an airline company to satisfy the diverse customer tastes and preferences and enhance their flight experience to accomplish the company objectives. The production-oriented period in airline marketing relates to the time in which the airline services are scarce. The customers are compelled by forces of demand-supply to accept the available services. The sales-oriented period relates to when the airline operations meet the diverse needs, tastes, and preferences to persuade their customers to choose flying over other travel means. The customer-oriented airline marketing period is when airline companies research and discover what exactly their customers want.
Question Three
An airline product is physical accompaniments captured in airline tickets such as the entertainment screen, drinks, food, internet service, and other onboard amenities. An airline product is different from other products in the business environment, making it a composition of other tangible and intangible products to be perceived as a whole. Airlines sell the same products, but the difference may come in regarding how the accompanying attachment is bundled with keen consideration on the passenger's price and comfort. The airline company's market share, the number of carriers, and the market structure are some of its unique features. The airline product features have a compelling impact on the image and reputation of the airline company.
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Question Five
The factors that affect the airline service industry's price are flight distance, competition, oil prices, time of flight, the passenger specifications and preferences, and time of purchasing the air ticket. The tastes and the preferences of the customers, such as those that want to fly business class or first class, are critical influences on the airline service industry. Promotion relates to airline companies' business efforts to inform, communicate, and persuade their prospective customers of the advantages of the services or using their brand. The three airline sales outlets are the carrier's own sales offices, other carrier's sales offices, and travel agencies. FTOs are field ticket offices, CATOs are combined airline ticket offices, and JAMTOs are joint airline military traffic offices. The airline reservation system's primary function is to provide airline booking solutions that help consolidate data from all airlines via global distribution systems.
Question Seven
Market research in the airline industry has been an integral component in enhancing the user experience and maintaining a competitive advantage in the fiercely competitive market. Through customer-oriented market research, airline companies tailor-make their airline products and services to meet their prospective clients' diverse tastes, needs, and preferences. In simplified terms, the market segment relates to a group of customers that share certain commonalities that influence their decision to interact with a business entity. Target marketing relates to the business undertaking of focusing and marketing efforts towards an identified category of customers. An airline market can be segmented depending on customer loyalty and the customers' need to travel. For instance, major airlines try to appeal to business-class travelers in the airline market segment. Customer loyalty programs that reward the most loyal customers with free or discounted air tickets are methods that carriers use to penetrate existing markets. An example of an in-flight service is access to unlimited drinks or duty-free shopping at the airport. Rewarding customer loyalty by making follow up on how they are doing will make them feel appreciated and want to be associated with the airline. Ground product development relates to improving the various airline products to enhance the user experience, such as price reduction or discounts on loyal customers.
