Michelle Beadle, an American host, and sports reporter, once said, "To be a general manager in the NHL, you need to be smart, tough, and ruthless." The general manager in an organization is expected to enhance efficiency by managing the organization's overall operations. Currently, I am serving as the general manager at Alpha Inc. In this case, the fundamental duty is to evaluate opportunities and threats on the market and develop sound decisions to enhance its products' sales. As asked the Chief Executive Officer (CEO) at the company, I will provide detailed information about the types of advertising slogans to use, long-term strategies, and levels that am going to use to attract customer based on Maslow theory.
The Slogan that Will Develop for the Company
As the general manager at Alpha Inc., I will develop slogans to attract both adults and children. Slogans entail a short tag that passes a message to prospective customers regarding the benefits of the product. Slogans can be in the form of a rhyme, alliteration, or a metaphor. In this case, my slogan will be "Because you are worth it." The slogan will pass a notion that the business values its customers and provides them with high-quality goods. The slogan will be appropriate for both adults and children. Therefore, this is the slogan, which will attract more customers to the business and guarantee high sales.
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Strategies to Maintain Clientele on a Long-Term Basis
First, I will focus more on developing exceptional communication. In this case, it should make efficient communication a priority. Hence, there will be an efficient flow of ideas between the company and its business (Heide et al., 2018). Consequently, the company will know the customers' exact preferences and produce products that meet their exact needs. Besides, having efficient communication will build an efficient relationship between the company and its clients. Hence, the company can quickly establish a substantial customer base, which is loyal. Efficient communication will also ensure a situation where clients are readily aware of the products being sold by the company. Moreover, implementing an efficient communication strategy will enable the company to maintain the clientele for an extended period.
Secondly, I will ensure that the company should always maintain a positive face to the clients. In the middle of challenges, the company should always show that it will overcome them. In this case, the company will develop solutions to various difficulties, which hinder its performance (Geue, 2018). Besides, maintaining a positive attitude will enhance the company's confidence if clients will always believe that the company will serve them in the best way possible. Hence, the company can be able to maintain many customers even if it is facing challenges. In this case, it will enjoy high sales even when amidst challenges. Therefore, the company should always ensure a positive attitude, even if facing challenges, ensuring it maintains its customer and achieves high sales.
Thirdly, the company should perceive each client as an individual. In this case, it will be able to develop a mutual relationship with the client. The client becomes loyal to the company when they consider them as individuals (Wali, 2018). For instance, if the client is a teacher, they should understand how they ate fairing at their workplace. Correspondingly, the company should seek to determine what kind of product they need based on family and professional roles. In this case, the clients will always remain loyal to the company, even if they face challenges. Hence, it will be able to maintain the clients and achieve high sales. Thus, to perceive clients as individuals is an ideal strategy, ensuring the clients' loyalty to the company.
Fourthly, the company should engage in community activities, which impact the majority in the society. For instance, the company should help the needy learners in the community; they can pay their tuition funds and even purchase learning materials for the disadvantaged learners. Besides, the company can engage in sports, the building of churches, and care facilities. In this case, many people will feel attached to the company in a unique way (Al-Badi, 2018). For instance, those that sponsored to learn and their families will feel connected to the company. Besides, many people will learn about the company. In other words, the visibility of the company in society will significantly improve. Since it becomes known for a good reason, many people in the society will develop an attachment to the company. All in all, the company will attract and maintain many customers. Hence, it will enjoy massive sales for a long time.
I will also ensure that Alpha Inc. develops a dedicated quality assurance department, which is meant to keep in check the quality of the product being produced is appropriate. In this case, the department can talk to customers to ascertain their level of satisfaction. Consequently, they can pass the information to the production unit. The department can also carry out necessary tests on the product to ensure that the products are good for use by people (Ghatak & Singh, 2019). If this strategy is effectively implemented, the level of satisfaction will significantly increase (Maggon & Chaudhry, 2018). Noticeability, the number of customers, will dramatically increase. Besides, many of the customers will stick to the company and become loyal customers.
Needs addressed by the Alpha Inc.
Based on Maslow's hierarchy of needs, the company will meet the basic needs. Remarkably, the company sells reusable elastomeric respirators, which enhance one's safety from covid-19. The products are under the safety needs category of the basic needs based on Maslow's Hierarchy of Needs (Ghatak & Singh, 2019). Therefore, many people will be attracted to acquire the products to enhance their safety regardless of age. In this case, the company will be able to make substantial sales and profits. In the long-run, it will be able to grow exponentially. Covid-19 is a threat since it adversely impacts health and wellbeing. Also, it threatens life. Therefore, Alpha Inc. sells reusable elastomeric respirators, which enhance one's safety from covid-19. The products are under the safety needs category of the basic needs.
Conclusion
As the general manager at Alpha Inc., I will come up with the slogan: “Because you are worth it.” I believe that this slogan will attract more customers to the business and guarantee high sales. Besides, I will come up with ideal strategies to attract and maintain customers for the long-term. In this case, I will focus more on developing exceptional communication. I will ensure that the company always keeps a cheerful face to the clients; the company should perceive each client as an individual and engage in community activities, which impact society. I will also ensure that Alpha Inc. develops a dedicated quality assurance department. The strategies will ensure that the company attracts and maintain many customers. Notably, Alpha Inc. sells reusable elastomeric respirators, which enhance one's safety from covid-19. The products are under the safety needs category of the basic needs based on Maslow's Hierarchy of Needs.
References
Al-Badi, K. S. (2018). The impact of marketing mix on the competitive advantage of the SME sector in the Al Buraimi Governorate in Oman. SAGE Open , 8 (3).
Ghatak, S., & Singh, S. (2019). Examining Maslow’s Hierarchy Need Theory in the Social Media Adoption. FIIB Business Review , 8 (4), 292-302.
Heide, M., von Platen, S., Simonsson, C., & Falkheimer, J. (2018). Expanding the scope of strategic communication: Towards a holistic understanding of organizational complexity. International Journal of Strategic Communication , 12 (4), 452-468.
Maggon, M., & Chaudhry, H. (2018). Exploring relationships between customer satisfaction and customer attitude from customer relationship management viewpoint: An empirical study of leisure travelers. FIIB Business Review , 7 (1), 57-65.
Wali, A. F. (2018). Customer Relationship Management and Marketing Effectiveness: A Comparative Consumer Study. Paradigm , 22 (2), 101-124.
