Google is addressing the issue of advertisement placement on YouTube videos. This approach is to help marketers to track where their advertisements are placed. There has been an uproar about google placing ads alongside questionable video content. Google promises to have third-party measurement companies that will help monitor the appearance of ads on YouTube. There is a lot of content that is always uploaded on YouTube, either ethical or unethical. It is the responsibility of Google to help in categorizing the content where ads can be placed. According to Google, some ads promote violence among citizens. These ads encourage gender inequality, racism, and religious differences. Violence and racism are prohibited since they create division between citizens from different countries. Google is planning on banning these advertisements videos altogether. It also plans on getting rid of inappropriate content.
The Needs of Advertisers
Advertisers and marketers are pushing to have google become more transparent. This need is to help them understand how to google monitors and uses their adverts videos. Marketers also want to have a list of videos their ads appear and how many times these ads appear. After placing ads on YouTube, marketers may want to know whether their ads have viewers. Therefore, Google comes in to solve the problem by creating a video-leveling tool that cuts short videos after a designed period. Video – level tool helps in faster reviewing of ads.
Delegate your assignment to our experts and they will do the rest.
Other Strategies
Google is planning on using Artificial Intelligence to help identify inappropriate content. Artificial Intelligence contributes significantly to identifying inappropriate content. AI monitors millions of YouTube videos uploaded and helps identify objectionable content since Google's number one priority is to avoid videos that might cause violence. Google also uses smart software to detect inappropriate content. According to Google's spokeswoman, this smart software is four times better than previous software. According to experts, the smart software might be unreliable since a computer can not understand what type of content to accept. Google also plans on having default bar settings that identify videos that qualify for running ads.
Caring for the Videos and Definition of Videos
Their customers are watching videos every day, and as marketers, that is the best to place ads on the videos. After watching the adverts, one-third of the viewers may decide to purchase your products. Having a video ad increase chances of a customer to purchase a certain. Amazon and eBay are examples of marketers who increase their sales by consistently placing ads on their videos. After watching these videos, people may decide to share the videos with their friends. This helps to increase purchasing power from able customers. Marketers love using video ads since they give a clear visual and sound element that appeals to new customers. Videos offer a clear description of a product by showing how a particular product works. Videos are an excellent way of educating and informing the audience. The number of mobile users is very high, and most people will watch videos using mobile phones. Videos often tell a story better by creating an emotional personal relationship when talking about your products ( Marvin & Meisel, 2017) . Marketers love placing ads on videos since videos provide a lot of information within a short period since a video can tell and show information within the same time. YouTube video ads contain analytics features that help someone know the number of viewers and persons sharing the video. This feature is essential as it helps to get enough data about your customers.
Computers often struggle in identifying content that violates YouTube policies making it hard to classify content as objectionable.
References
Marvin, G., & Meisel, S. (2017). Protecting the brand in the era of fake news: Why brands need advertisement verification tools. Journal of Digital & Social Media Marketing , 5 (4), 322-331.
