Introductory phase/ launching of Alto's Odyssey
Alto's Odyssey is an infinite running snowboarding game. The game allows the player to apply tricks such as back flipping that enable him or her to achieve the game's targets. Also, the player ends up collecting coins that are later on used in the game's upgrading. The main aim of the game mentioned above was to emulate the snowboarding atmosphere, which brings enjoyment and relaxation under the inspiration of Ski Safari. Alto's Adventure cell phone game was first released in February the year 2015 on iOS devices such as iPhone by Snowman. Towards the end of the year, Snowman announced the game's launching mentioned above on Kindle Fire and Android, which took place in 2016. After the second launch, Snowman released the same game on the Windows platform in July the year 2016. Later on, in the year 2018, Alto's Odyssey was released as a continuation of Alto's Adventure (Etienne,2018).
Growth Phase
Alto's Odyssey has been performing well in the market since it was launched in the year 2015. With the current Alto's Odyssey popularity, the users' price increased to $ 4.99 from $2.99 in 2015, bring in substantial profit margins and ten million-plus downloads. Recent statistics indicate that Alto's Odyssey has earned more than $ 3.5 million across the globe (Maggio,2018). The US occupies a larger percentage of fans, followed by Britain and China. Alto's Odyssey high selling points since its entrance into the market due to acceptance by many users.
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Maturity Phase
Currently, Alto's Odyssey is experiencing stable competition from other cell phone games in the market, such as Candy Crush Saga. Here, the game users mentioned above enjoy the same game's upgraded models due to the evolving technology. Also, the profits increase at a slower rate since many people already have the game and are more used to it. The Alto's team is currently seeking entrance to new markets such as Asian countries and other nations in North America with the hope of increasing their profit margins, which might start to decline soon(Etienne,2018). Countries like the US are all exhausted in terms of the users hence the need to venture into other markets.
In conclusion, Alto's Odyssey has grown and developed since it was launched into the market. The game mentioned above has attracted many users in various countries such as the US hence earning huge profits compared to other cell phone games in the market. Alto's team aims at venturing into new markets to ensure the continuous performance of the game mentioned above in the market.
References
Etienne, S. (2018). Alto's Odyssey is Now Available on Android. The Verge . https://www.theverge.com/2018/7/26/17616900/altos-odyssey-adventure-sequel-android-google-play-store
Maggio, E. (2018). 'Alto's Odyssey': How the Team Behind' Alto's Adventure' Came up with One of the Best Smartphone Games Ever Made . Business Insider . https://www.businessinsider.com/altos-odyssey-team-alto-story-2018-2?IR=T
