The kind of talent needed by the company is creativity. The company owned by the Beamish Orchards had to be very creative in the diversification of fruit trees for commercial products such as apples, Low bush berries, and other types of berries. Value addition must be done to increase the profitability of the company. The company must identify a market niche in production and selection of organically certified vodka spirits and flavored liquors. Operation of the distillery requires one to be very experienced, and this kind of experience can only be acquired through be3nchmarking from other developed companies such as BioFood Tech. To gain a bigger market in the wines industries, Beamish Orchards company had to come up with new creativity in processing, branding and after sale services.
To attract and retain a large number of customers, the company must offer after sale services such as 50ml mini-bottle gift packs when a customer buys the first three products, for example, Spiced Apple Liquor, and Absinthe. The company has to liaise with government agencies to obtain a genuine license which raises the reputation of the company about its natural products. The company needs to develop a new variety of products and ensure that their competitors do not copy their manufacturing processes. The financial resources must be at check to curb the losses which might be incurred during the process by employing experienced financial officers and human resource manager to control the number of workers. The company needs to come up with new marketing strategies, and the costs must be kept in control, and this will make the DRD products to enjoy good sales from both residents in PEI and visitors.
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