Arena PLM
In an attempt to maximize athletic potential, Blast Motion developed an innovative motion capture sensor technology that helps to reduce errors by 75%. According to Blast Motion Records Manager, the sensor traces the athlete’s movements, captures video and feeds it to the organization apps. This helps to track the athletes to monitor and review their performance. Every action by the athlete is captured and recorded by this high sensor technology.
Blast Motion 10 Operation Management Decisions
1. Product Design. The motion sensor technology works to minimize athletes’ errors by ensuring that all the athletes’ movements are captured and recorded for review. Once recorded, the athlete or the coach can use the recorded video to identify and rectify the mistakes.
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2. Quality Management. To ensure that product quality is maintained, Blast Motion is working towards ensuring collaboration with all users at different supplier levels to ensure that all product designs are not faulty.
3. Location Strategy. The company has centralized most of its manufacturing at Blast Motion’s Carlsbad.
4. Layout Design and Strategy. The company has eliminated collaboration barrier with its product design supplier by providing a real-time supplier communication centralized on a cloud-based solution.
5. Process and Capacity Design. The company has a globally dispersed team of engineers and operations team all connected under the cloud-based Arena BOMControll. Arena BOMControll helps to improve the transparency of communications between these teams.
6. Human Resources and Job Design. The company maintains its employees by ensuring that they are well compensated for their work in the company. It also requires that they ensure they maintain the highest level of excellence in their work.
7. Supply Chain Management. To manage its product lifecycle, Blast Motion uses Arena Projects to manage the product schedule efficiency. This has made it possible to reduce shipping delays as timelines have been set for each stage of the product lifecycle.
8. Inventory Management. Arena Projects helps the company to keep track of the product, the amount of inventory available and the amount required at each stage.
9. Scheduling. Arena Projects also play a key role in ensuring the product life cycle is closely monitored and is running as per the company’s schedule.
10. Maintenance. By using Arena’s cloud-based system, the company reduces server maintenance costs.
Blast Motion SWOT Analysis
Strengths
• The company’s innovative technology helps reduce athletes errors by 75%
• The company’s synchronized operations help reduce delays in the company.
• The company has reduced production and manufacturing errors thus ensuring that the product quality is not compromised.
• The company has a good relationship with Apple, a highly rated company which improves its rating.
Weaknesses
• Blast Motion’s OEM is currently not visible enough which compromises communication across all the suppliers.
• The company still suffers from 25% errors in the manufacturing department.
• The company still has 50% errors in shipping.
Opportunities
• The company has an opportunity to improve its product lifecycle by improving communication between its suppliers through Arena Exchange.
• The company’s product has a wide market in the NFL and other sports.
Threats
• Failure to meet deadlines required by the customers as a result of the 50% shipping delays.
• Poor product as a result of the 25% errors in manufacturing.
• Loss of trust by the customer as a result of the errors noted above.
