4 Jul 2022

151

Business Success in the 21st Century

Format: APA

Academic level: University

Paper type: Research Paper

Words: 977

Pages: 3

Downloads: 0

Most Significant Challenge Facing the Startup Companies Seeking to Expand Globally in the Rapidly Changing Global Economy to Business Success 

Opportunities for growth and expansion of businesses from local to global levels have doubled in the twenty-first century compared to any other centuries. However, the business success in the century has severely been compromised owing to the rigidity of various organizations to implement the contemporary leadership styles that have been proven to lead to success ultimately. Johansen (2017) argues that most leaders and their organizations are not ready for the future of business, which has been introduced to them in the twenty-first century. The author also reports that the rigidity managers have approached change with has led to stagnation, and hence the reduction of a business's ability to succeed in the marketplace. Klammer, Grisold, and Gueldenberg (2019) agree with Johansen (2017) that the lack of flexibility to change leadership styles and structures among the aspiring multinationals has cost them a fortune. According to Klammer, Grisold, and Gueldenberg (2019), organizations require to have a model of change, which allows the leaders to support the management style changes while at the same time allowing the transitions to define a new direction for their organizations. From the argument that Klammer, Grisold, and Gueldenberg (2019), it can be concluded that most of the businesses aspiring to expand their global reach have carried their mental models and leadership processes from the twentieth century, and that has led to a reduction in the chances of their success. Arguably, Kamasak, Yavuz, and Ozturk (2017) describe the market in the twenty-first century as high-velocity and thus involve more risks. Therefore, according to the researchers, the lack of flexibility to new leadership styles and the wave of technology exacerbates the challenges that modern businesses are already facing. Khan (2016) advises the entrepreneurs going global to reduce their rigidity to the new leadership styles and the use of technology to operate. Flexibility, therefore, seems to be the only way out for the entrepreneurs that have always wanted to see their business ventures go global in the twenty-first century. 

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Skills Needed by Leaders, Individuals, and Teams to Overcome the Challenges 

One of the skills that leaders who want to transform their ventures into global businesses need to solve the challenge of rigidity is to collaborate with the other companies. According to Mizrahi (2014), strategic alliances between companies in the twenty-first century may be the most overlooked form of marketing and continues to deny many ventures a chance to go global. By collaborating with the other companies, those with rigid leadership structures and styles may learn about flexibility in a move that is meant to improve their profitability (Mizrahi, 2014). Therefore, the leaders need to learn more about the skill of fostering partnerships with other companies in a bid to acquire desirable practices to favor their modernized businesses. Maddux, Wingfield, and Osgood (2009) report that team building could also be used to overcome the challenges of rigidity in leadership structures and styles. According to the researchers, team building provides an opportunity for individuals with different mindsets and ideas to come together and share their thoughts. Thus, Maddux, Wingfield, and Osgood (2009) believe that successful team building is set to overcome resistance to change and develop the right kind of attitude that businesses in the twenty-first century require to make it on the global front. For successful organizational changes to enhance business success in the current century, Stouten, Rousseau, and De Cremer (2018) suggest that individuals, teams, and leaders be educated on the importance of effective communication across the organization. Effective communication is set to minimize the resistance to changes, which creates a favorable environment for the adjustments meant to globalize a business to take place. Hussain et al. (2018) believe that Kurt Lewin's model of change can reduce the rigidity of transitions within an organization. According to the model, the process of organizational change begins at the unfreezing stage, where the workers and their leaders are informed about and educated on the desired change. The next step is implementing the change. Hussain et al. (2018) explain that the last step is refreezing, which means to solidify the change and make it part of the organization. The use of Kurt Lewin's approach to change appropriately is bound to reduce rigidity to adjustments, which will increase the business success in the twenty-first century. 

Work or Personal Example of a Leadership Role 

I have worked as a manager of a Starbucks outlet based in Austin, Texas. In the position, I had to implement various skills that I had previously learned through workshops as a barista at multiple restaurants across the US. One of the skills that I applied is delegation. As a manager at Starbucks, I made sure idleness among the employees was a forgotten case. Therefore, I made sure that every worker had a task to undertake, which increased the revenues of our restaurant. The other skill I had is motivation. As a newly appointed manager, I was motivated to fill the gaps that the previous manager had left in operating performance at the restaurant. Therefore, I passed on the skill of motivation to the workers under me in the hierarchy. However, I have always wished I had transformational leadership skills. Transformational leaders manage their employees with the motive of changing them into better workers under little or no supervision. Such kind of leadership would have made my managerial days at Starbucks even more blissful. 

Conclusion 

Many companies from the different parts of the world have embraced leadership and technological changes that have ushered them into the global level of business. An example of an organization that has had business success after achieving a multinational status in the twenty-first century is amazon. As one of the most expansive retailers in the world, Amazon has advocated for flexible leadership structures and styles, and with the acceptance of new managerial models, the company has achieved massive growth. Therefore, other organizations that escape rigid leadership styles and structures are bound to achieve success in the twenty-first century just as amazon has. 

References 

Hussain, S. T., Lei, S., Akram, T., Haider, M. J., Hussain, S. H., & Ali, M. (2018). Kurt Lewin's 

Change Model: A Critical Review of the Role of Leadership and Employee Involvement in Organizational Change. Journal of Innovation & Knowledge , 3 (3), 123-127. 

Johansen, B. (2017). The New Leadership Literacies: Thriving in a Future of Extreme Disruption 

And Distributed Everything . Berrett-Koehler Publishers. 

Kamasak, R., Yavuz, M., & Ozturk, T. Y. (2017). Reducing Risk Through Strategic Flexibility 

And Implementation Leadership in High-Velocity Markets. In Global Business Strategies in Crisis (pp. 273-286). Springer, Cham. 

Khan, A. J. (2016, August 18). The Challenges Start-Ups Face in Global Growth. Futurpreneur. Retrieved from https://www.futurpreneur.ca/en/2016/the-challenges-global-growth/ 

Klammer, A., Grisold, T., & Gueldenberg, S. (2019). Introducing a ‘Stop-doing’ Culture: How 

To Free your Organization from Rigidity. Business Horizons , 62 (4), 451-458. 

Maddux, R. B., Wingfield, B., & Osgood, D. A. (2009). Team Building: Turn Personal Strengths 

Into Group Success . Axzo Press. 

Mizrahi, O. (2014, November 25). What Teaming Up with Another Company Can Do for Your Business. Fast Company . Retrieved from https://www.fastcompany.com/3039014/what-teaming-up-with-another-company-can-do-for-your-business 

Stouten, J., Rousseau, D. M., & De Cremer, D. (2018). Successful Organizational Change: 

Integrating the Management Practice and Scholarly Literatures. Academy of Management Annals , 12 (2), 752-788. 

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