Identify three different businesses that use E-Commerce model and their successful descriptions for solutions to information system.
The last five years have witnessed a continuous and rapid upward trajectory of growth in the e-commerce sector. Many entrepreneurs as well as giant corporations have taken technological changes and changing shopping trends to create successful and sustainable businesses especially between 2013 and 2015. Some of the successful e-commerce businesses today include Amazon, Staples, and Walmart.
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Amazon is seen as the king of the e-commerce business with about 74.1 percent of total sales ($79,268 million) in the first half of 2018. This success was not achieved overnight as Amazon has years of experience and has grown with the changing trends, making appropriate adjustments to stay on top. Amazon uses information systems and uses the data it obtains to offer dozens of unique products that often suit the customer’s behavioral data. The company uses information such as how long a customer spends on a page and what catches their attention to create the most refined e-commerce in the US.
Staples is a company that relies on its website for more than half of its total sales, with sales of $ 10,700 million (55.5 percent) in the first half of 2018. Staples has become one of the most successful online sellers as it has crafted a seamless connection between the online and offline experience for its customers. Customers can get instant deals from a store in their proximity as well as fast local shipping. The website has a search bar positioned above the main navigation panel making it easier to search anything a customer needs. Additionally, the company’s homepage translates smoothly to mobile.
Walmart is among the largest retailers worldwide. Its e-commerce sales totaled up to 13,484 million in the first half of 2018. Walmart uses an approach where image sliders with compelling photos lead the customers to an online store where the products are available in specific locations that have been linked with the customers IP address. Additionally, it offers irresistible deals such as free 2-day shipping.
