Campaign's Strategy for Winning the Election

Strategic Summary 

The campaign will be meant to assist the candidate to win the Senate seat. It will be done by creating awareness of intentions that the candidate has for the people. The campaign will introduce the candidate to society so that they can know his plans after winning the Senate seat. To conduct successful campaigns, media will be one of the strategies to be used as it will help influence public opinion polls. Media will help to get to as many people as possible and show them how the applicant is best suited for the seat (Vonbun-Feldbauer, & Matthes, 2018). Through media, emotional appeal to the people as possible, and that will have a positive impact on the campaign as they will be convinced of what the candidate can achieve if given the Senate position. 

Targeting 

Targeting will be on youth in society. Most voters are young people, and they are the most users of media, especially social media. To connect with voters of different socioeconomic statuses or from different cultures and backgrounds, different media sites will be used. Radio, television, print media and social media are the approaches that will be applied. In that way, the socioeconomic status of people will not affect the campaign as all of them will get the information of the candidate. Voting practices and political participation is mostly aligned with the culture, background and social status of the candidate (Tresch & Feddersen, 2018). If the people feel that they do not relate to a candidate, or he does not show diversity, then it is hard to be voted. The candidate has to show respect for the different cultures so that he can appeal to people for their votes. 

References 

Tresch, A., & Feddersen, A. (2018). The (in) stability of voters’ perceptions of competence and associative issue ownership: The role of media campaign coverage. Political Communication, 1-18. 

Vonbun-Feldbauer, R., & Matthes, J. (2018). Do Channels Matter? Investigating media characteristics in the agenda-building process of an election campaign. Journalism Studies, 19(16), 2359-2378.